Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

Zappos and its Customers

Posted: August 11th, 2009 | Author: Isman Tanuri | Filed under: Marketing 2.0, The Customer | Tags: , , , , | View Comments

I love companies with an overtly human side. Zappos is one. Any business has its core 2 important elements: employees AND customers. Zappos has plenty of both. And very happy ones. I hope they stay this way now that they’ve grown up a little.

I’m beginning to see where I can go with this blog and where my convictions lie in the face of social media engulfing the world. Quite simply: Your audience and your customers.

Let’s chat more later and now for that Zappos video. I’ll sell my soul to this company.

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View Comments on “Zappos and its Customers”

  1. 1 The Taxi Driver and the Social Conversations Economy « a groovyweb said at 12:08 pm on August 23rd, 2009:

    [...] have discussed using conversations with your customers as a long-term strategy to get customers interested and loyal, but how exactly would it work in a profession such as taxi driving? The touch on customers is [...]

  2. 2 If Wisma Atria is on Twitter: Why a Twitter Presence is Essential for Any People Business « a groovyweb by isman tanuri said at 3:37 pm on October 2nd, 2009:

    [...] What better way to reach out to customers other than being open, timely and with the injection of a little humanity in a brand’s persona. Especially when CSR (corporate social responsibility) is such the rage [...]


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