This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See if you enjoy it too. Do leave a comment if you don’t :)
You may wish to download the PDF for later viewing.
Update Dec 1 ’09: I received an overall Distinction grade for the Final Year Project, of which this Literature Review is a major component.
How can a company who gives its product away for free be extremely profitable (billions in revenue!)? Chris Brogan says it nicely here on how Red Hat does business by involving the community.
In a really connected world, no one can go it alone. Apart from the community that supports and develops your products (in tech at least), listening to your customers (end-users) must be the easiest way to gain insights, to polish your wares. But sadly, that is not always the case.
This Red Hat video says it very well and succinctly. The community-driven enterprise: it works!
By now you must have realised my fascination for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with the internet. Fancy but still too techy for most folks.
This is something else. The United States Postal Service has come up with a brilliant use for augmented reality. For the CUSTOMER. Not an exhibition.
A breakthrough perhaps in a real life use for augmented reality (anyone else seen anything similar being developed? Please comment if you have.) So, have you ever wondered if that teddy bear gift you bought will fit in a packing box for shipping? Now you can find out yourself with a camera and internet connection. No need for ‘guess-timation’ or looking out for that measuring tape that is never around when you need it.
Can SingPost develop something like this? I say it would be the norm rather than a novelty in the not-too-distant future.
Excellent, this is technology for the customer. Watch video below and be convinced.
Funny thing is, I have never received a newsletter from Twitter. Nor any other communication since signing up.
Or you have and it is really just me?
Maybe they haven’t figured it out yet. Probably thousands of others like me have explicitly given them the permission to speak directly to me. And they’re not jumping on to this? They need to read a Godin.
Or they haven’t hired anyone to do this. Or set it up? Too busy on the technology or how to monetise perhaps?
Here’s the official line from Twitter’s own help page.
I have been a user far much longer than 6 weeks, spill the beans already!
Facebook is a great place for small businesses and startups to stay in touch with their customers online. In fact, there are many other social media tools that can help SMEs get around the big revolution that is the social Web 2.0. Fika Cafe is a new food place, serving Swedish food in a quaint district of Singapore. Fika’s on Facebook too and the subject of my case study.
