The community-driven enterprise: Business the Red Hat way

How can a company who gives its product away for free be extremely profitable (billions in revenue!)? Chris Brogan says it nicely here on how Red Hat does business by involving the community.

In a really connected world, no one can go it alone. Apart from the community that supports and develops your products (in tech at least), listening to your customers (end-users) must be the easiest way to gain insights, to polish your wares. But sadly, that is not always the case.

This Red Hat video says it very well and succinctly. The community-driven enterprise: it works!