A Literature Review: 'Role of Social Media in Contemporary Marketing'

This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See if you enjoy it too. Do leave a comment if you don’t :)

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Update Dec 1 ’09: I received an overall Distinction grade for the Final Year Project, of which this Literature Review is a major component.