Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

What Brands Ought Not To Do On Twitter

Posted: October 23rd, 2009 | Author: Isman Tanuri | Filed under: Branding, Social Media | Tags: , , , , , , , , | View Comments

Talk about itself. All the time. David Meerman Scott has something to say about this.

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Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.

So what should brands do instead?

Connect with the audience or, at a minimum, share content or thoughts beyond the peddled products. Behave and be a real person behind a computer and the Twitter account (or any social media tools). That is somehow much easier to relate to from a customer’s point-of-view. “We as humans love to project personalities on inanimate objects.” (CoTweet)

Now, this is how Royal Plaza on Scotts does it on Twitter.

image

Writer’s Note: Royal Plaza on Scotts is a 5-star business hotel within Orchard Rd shopping district, Singapore. Follow @royalplazatweet on Twitter or visit their Facebook Page.

If you do it well…image

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