What Brands Ought Not To Do On Twitter
Talk about itself. All the time. David Meerman Scott has something to say about this.
Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.
So what should brands do instead?
Connect with the audience or, at a minimum, share content or thoughts beyond the peddled products. Behave and be a real person behind a computer and the Twitter account (or any social media tools). That is somehow much easier to relate to from a customer’s point-of-view. “We as humans love to project personalities on inanimate objects.” (CoTweet)
Now, this is how Royal Plaza on Scotts does it on Twitter.
Writer’s Note: Royal Plaza on Scotts is a 5-star business hotel within Orchard Rd shopping district, Singapore. Follow @royalplazatweet on Twitter or visit their Facebook Page.
If you do it well…
Category: Branding, Social Media | Tags: branding, Business, content, Hundred Trees, marketing, Royal Plaza on Scotts, Singapore, Social Media, twitter 8 comments »
groovygenie Reply:
October 24th, 2009 at 9:31 am
Hello! It is really my pleasure to highlight best practices on social media, especially from a business in Singapore. There is so much others can learn from you.
You’re doing great, but I will be happy to give suggestions when I do have one next time :)
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