Comments on: Dear ‘Condominium Developer’, A Little Branding Goes A Long, Long Way

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Mon, 30 Nov 2009 09:27:41 +0000

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By: Dear ‘Condominium Developer’, A Little Branding Goes A Long, Long Way « a groovyweb by isman tanuri

Mon, 30 Nov 2009 08:28:03 +0000

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By: groovygenie

groovygenie — Mon, 16 Nov 2009 21:33:10 +0000

Hi Hairunizam, thanks for your comment!
True, this is not the first time I have chanced upon a very badly written direct marketing mailer. Perhaps the inclination is to appeal to the clientele (in this case, HDB dwellers) but, seriously, there is still a need to maintain good information and copywriting! Like you mentioned, everyone is copying each other with the ‘Minutes to…’, how original! :)

About the only leaflets or flyers I do appreciate are the fast food coupons! Don’t we all :)

By: Citysand

Citysand — Mon, 16 Nov 2009 10:06:21 +0000

I think this is a case of ‘monkey-see-monkey-do’ kind of situation. There are so many of these leaflets stating the “minutes to Orchard, Somerset” on them.

It’s like it doesn’t matter where the condominiums are but as long as it takes ’1 minute’ to go to Orchard/Somerset MRT, it is a must buy! So where is the unique selling point then if every developer is using the same tactic?

Also, spamming every household with leaflets without knowing who you are targeting is probably the biggest mistake a business can ever make. It’s unproductive, intrusive and shows a complete lack of research done.