Comments on: Sticky Marketing: Bridging the Brand and Mind Divide http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/ Social Conversations: The Art of Listening, Marketing 2.0 and Newish Technology & Media Thu, 02 Feb 2012 12:26:00 +0000 hourly 1 http://wordpress.org/?v= By: Isman Tanuri http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-58 Isman Tanuri Sun, 22 Nov 2009 00:28:16 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-58 Indeed, Rod. Traditional marketing should be a funnel to bring buyers and customers to the 'sticky marketing' phase of engagement and sales cycle. Route A totally bypassed this process, which is a pity really. Hey great meeting you at BarcampSG4 yesterday! Indeed, Rod. Traditional marketing should be a funnel to bring buyers and customers to the ‘sticky marketing’ phase of engagement and sales cycle. Route A totally bypassed this process, which is a pity really.

Hey great meeting you at BarcampSG4 yesterday!

]]> By: Isman Tanuri http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-1122 Isman Tanuri Sun, 22 Nov 2009 00:28:00 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-1122 Indeed, Rod. Traditional marketing should be a funnel to bring buyers and customers to the 'sticky marketing' phase of engagement and sales cycle. Route A totally bypassed this process, which is a pity really. Hey great meeting you at BarcampSG4 yesterday! Indeed, Rod. Traditional marketing should be a funnel to bring buyers and customers to the ‘sticky marketing’ phase of engagement and sales cycle. Route A totally bypassed this process, which is a pity really.

Hey great meeting you at BarcampSG4 yesterday!

]]> By: Isman Tanuri http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-57 Isman Tanuri Sun, 22 Nov 2009 00:26:05 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-57 I see a bigger issue here generally and something that I am passionate about: the transformation to doing business with a human-side. And that also includes managing its personality to its buyers and to the public. I can understand the struggle that you are facing with your clients and I agree that resource is at a premium in most companies when it comes to creating content and engagement. I suppose the idea of creating thought-leadership in their industry and area of expertise is still something not easily accepted since they are doing well without having to embark on it. But with increasing use of the internet as a medium for search and content, businesses have to realise that this is important to stay ahead. Static websites or simply employing direct selling techniques will not enhance the business in a Web 2.0 environment. I am with you on providing a mix of media options, it is important just like Route B but I am sure you and me are convinced that, if done well and it has been proven, that 'sticky marketing' can produced the desired results :) I see a bigger issue here generally and something that I am passionate about: the transformation to doing business with a human-side. And that also includes managing its personality to its buyers and to the public.

I can understand the struggle that you are facing with your clients and I agree that resource is at a premium in most companies when it comes to creating content and engagement. I suppose the idea of creating thought-leadership in their industry and area of expertise is still something not easily accepted since they are doing well without having to embark on it. But with increasing use of the internet as a medium for search and content, businesses have to realise that this is important to stay ahead. Static websites or simply employing direct selling techniques will not enhance the business in a Web 2.0 environment.

I am with you on providing a mix of media options, it is important just like Route B but I am sure you and me are convinced that, if done well and it has been proven, that ‘sticky marketing’ can produced the desired results :)

]]> By: Isman Tanuri http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-1121 Isman Tanuri Sun, 22 Nov 2009 00:26:00 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-1121 I see a bigger issue here generally and something that I am passionate about: the transformation to doing business with a human-side. And that also includes managing its personality to its buyers and to the public. I can understand the struggle that you are facing with your clients and I agree that resource is at a premium in most companies when it comes to creating content and engagement. I suppose the idea of creating thought-leadership in their industry and area of expertise is still something not easily accepted since they are doing well without having to embark on it. But with increasing use of the internet as a medium for search and content, businesses have to realise that this is important to stay ahead. Static websites or simply employing direct selling techniques will not enhance the business in a Web 2.0 environment. I am with you on providing a mix of media options, it is important just like Route B but I am sure you and me are convinced that, if done well and it has been proven, that 'sticky marketing' can produced the desired results :) I see a bigger issue here generally and something that I am passionate about: the transformation to doing business with a human-side. And that also includes managing its personality to its buyers and to the public.

I can understand the struggle that you are facing with your clients and I agree that resource is at a premium in most companies when it comes to creating content and engagement. I suppose the idea of creating thought-leadership in their industry and area of expertise is still something not easily accepted since they are doing well without having to embark on it. But with increasing use of the internet as a medium for search and content, businesses have to realise that this is important to stay ahead. Static websites or simply employing direct selling techniques will not enhance the business in a Web 2.0 environment.

I am with you on providing a mix of media options, it is important just like Route B but I am sure you and me are convinced that, if done well and it has been proven, that ‘sticky marketing’ can produced the desired results :)

]]> By: Roderick http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-55 Roderick Fri, 20 Nov 2009 14:58:46 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-55 Yes, social media marketing is not the silver bullet and should not see it as such. In fact social media marketing should be integrated into the rest of the marketing plan (including traditional marketing) to enjoy the maximum impact. Yes, social media marketing is not the silver bullet and should not see it as such. In fact social media marketing should be integrated into the rest of the marketing plan (including traditional marketing) to enjoy the maximum impact.

]]> By: Roderick http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-1120 Roderick Fri, 20 Nov 2009 14:58:00 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-1120 Yes, social media marketing is not the silver bullet and should not see it as such. In fact social media marketing should be integrated into the rest of the marketing plan (including traditional marketing) to enjoy the maximum impact. Yes, social media marketing is not the silver bullet and should not see it as such. In fact social media marketing should be integrated into the rest of the marketing plan (including traditional marketing) to enjoy the maximum impact.

]]> By: Jason http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-54 Jason Fri, 20 Nov 2009 14:45:30 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-54 The challenge for Route 2 is content creation and commitment to continuously engage. I'm still trying to figure out if these 2 can be outsourced to an agency or has to be managed internally. Although we all know Route 2 is THE WAY, most clients I've spoken to are concerned about who are going to create those contents and who are going to continuously engage their customers. My current thought is there has to be a mix of traditional offline, traditional online and social media. Clients here will need to see tangible results before subscribing to what they call 'a new channel'. The challenge for Route 2 is content creation and commitment to continuously engage. I'm still trying to figure out if these 2 can be outsourced to an agency or has to be managed internally. Although we all know Route 2 is THE WAY, most clients I've spoken to are concerned about who are going to create those contents and who are going to continuously engage their customers. My current thought is there has to be a mix of traditional offline, traditional online and social media. Clients here will need to see tangible results before subscribing to what they call 'a new channel'.

]]> By: Jason http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-1119 Jason Fri, 20 Nov 2009 14:45:00 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-1119 The challenge for Route 2 is content creation and commitment to continuously engage. I'm still trying to figure out if these 2 can be outsourced to an agency or has to be managed internally. Although we all know Route 2 is THE WAY, most clients I've spoken to are concerned about who are going to create those contents and who are going to continuously engage their customers. My current thought is there has to be a mix of traditional offline, traditional online and social media. Clients here will need to see tangible results before subscribing to what they call 'a new channel'. The challenge for Route 2 is content creation and commitment to continuously engage. I'm still trying to figure out if these 2 can be outsourced to an agency or has to be managed internally. Although we all know Route 2 is THE WAY, most clients I've spoken to are concerned about who are going to create those contents and who are going to continuously engage their customers. My current thought is there has to be a mix of traditional offline, traditional online and social media. Clients here will need to see tangible results before subscribing to what they call 'a new channel'.

]]> By: Tweets that mention Sticky Marketing: Bridging the Brand and Mind Divide | a groovyweb by isman tanuri -- Topsy.com http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/comment-page-1/#comment-52 Tweets that mention Sticky Marketing: Bridging the Brand and Mind Divide | a groovyweb by isman tanuri -- Topsy.com Fri, 20 Nov 2009 10:19:12 +0000 http://agroovyweb.com/2009/11/20/sticky-marketing-bridging-the-brand-and-mind-divide/#comment-52 [...] This post was mentioned on Twitter by Isman Tanuri, Maralyn K. Maralyn K said: Well thought out blog RT @groovygenie: Sticky Marketing': Bridging the Brand and Mind Divide http://bit.ly/XSVDB [...] [...] This post was mentioned on Twitter by Isman Tanuri, Maralyn K. Maralyn K said: Well thought out blog RT @groovygenie: Sticky Marketing': Bridging the Brand and Mind Divide http://bit.ly/XSVDB [...]

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