a groovyweb

Ever wonder what’s the fuss about social media? Why is it important to understand social media’s impact on how we communicate and share information? And the fact that, just like the internet and email, the social and technological changes brought about by social media are irreversible?

Look Who’s Back

For the second year running, the folks from Six Degrees are back to present Social Media World Forum Asia 2010 in Singapore. This year’s event promises to be bigger than last year’s and will present a host of speakers from many sides of the social media story.

Among the many distinguished speakers I look forward to hearing are:

Brian Solis : Acclaimed original thought leader on social media and writer of the new book ‘Engage’

Blake Chandlee : VP & Commercial Director at Facebook, EMEA

Thomas Crampton : Asia Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide

Shalabh Pandey: Leading digital marketing personality in Asia. Author and founder of Chasingthestorm

I Am Interested in

What I really am excited about is to hear how businesses are transforming their organisations through embracing ‘social media’ within their organisations. Or is it all merely outwardly PR- and marketing-focused? What are the initiatives taken by business leaders to empower their employees to engage in social media? Is it ‘See & No Touch’ approach? Have they built ‘social media-like’ infrastructures in their organisations to facilitate social conversations and learning? Are their employees allowed to be on ‘social media’ in the office?

After all, ‘social media’ is really all about ‘online conversations around bits of information and new learning’.

I look forward to meeting these folks in person with these ‘difficult questions’.

Derek Yeo : Head of Marketing, Tiger Airways

Pooja Arora : Brand Manager, P&G

Jeremy Khoo : Deputy Director, Marketing & Communication, NTUC Fairprice

Disclosure: A Groovyweb will be at the two-day forum as an official blogger, courtesy of Six Degrees. If you would like to follow the live coverage of the event, follow me on Twitter via @ismantanuri

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