Comments on: ‘Cool’ is A Powerful Marketing and Social Force http://agroovyweb.com/2010/07/27/cool-is-a-powerful-marketing-and-social-force/ Social Conversations: The Art of Listening, Marketing 2.0 and Newish Technology & Media Fri, 13 Apr 2012 12:01:00 +0000 hourly 1 http://wordpress.org/?v= By: Isman Tanuri http://agroovyweb.com/2010/07/27/cool-is-a-powerful-marketing-and-social-force/comment-page-1/#comment-1031 Isman Tanuri Wed, 28 Jul 2010 07:09:36 +0000 http://agroovyweb.com/?p=849#comment-1031 Wow! Thanks, Anol. I totally appreciate (and I'm sure others who read this too) the fleshing out of Don Norman's concept on Emotion and Design. <br><br>Brand does matter a lot as you have pointed out. But I have a feeling, we are never in the mindset of brand-building internally because the outright benefits from doing that are not as visible as brand exposures to customers/prospects. But in the long run, a company's morale is affected by how employees perceive their organisation as in the market place. I'm sure many will be eager to jump to a more 'sexy' competitor.<br><br>Guilty as charged! I believe in the ethos of Android, openness in the pursuit of innovation and making lives better. Oh wait. iOS is a great system too for it's usability and pleasing interface (you almost got me there.)<br><br>Cheers, man, thanks for the comment. Wow! Thanks, Anol. I totally appreciate (and I'm sure others who read this too) the fleshing out of Don Norman's concept on Emotion and Design.

Brand does matter a lot as you have pointed out. But I have a feeling, we are never in the mindset of brand-building internally because the outright benefits from doing that are not as visible as brand exposures to customers/prospects. But in the long run, a company's morale is affected by how employees perceive their organisation as in the market place. I'm sure many will be eager to jump to a more 'sexy' competitor.

Guilty as charged! I believe in the ethos of Android, openness in the pursuit of innovation and making lives better. Oh wait. iOS is a great system too for it's usability and pleasing interface (you almost got me there.)

Cheers, man, thanks for the comment.

]]> By: Anol Bhattacharya http://agroovyweb.com/2010/07/27/cool-is-a-powerful-marketing-and-social-force/comment-page-1/#comment-1030 Anol Bhattacharya Tue, 27 Jul 2010 18:13:06 +0000 http://agroovyweb.com/?p=849#comment-1030 Hiya Isman Here goes an excerpt from the Book "Emotional Design: Why We Love (or Hate) Everyday Things" (<a href="http://amzn.to/10reGj" rel="nofollow">http://amzn.to/10reGj</a>) : <a href="http://bit.ly/130S0N" rel="nofollow">http://bit.ly/130S0N</a> . In a very short narration - Human reaction to design exists on three levels: visceral (appearance), behavioral (how the item performs) and reflective. The reflective dimension is what the product evokes in the user in terms of self-image or individual satisfaction.<br><br>It's not about behaving or acting cool, or even saying the product is cool. It's about the brand building mind-game where the consumer behaviour is influenced - eventually resulting into perception of being 'someone' by product association.<br><br>Google android also stands for something - and you subconsciously associate yourself with it.<br><br>RE YOG and Ris Low - (Sorry, can't pass the punning opportunity here). I think you can't even imagine going any more 'low' on this subject. Only thing stands out in the video is her real 'low' neckline! Hiya Isman Here goes an excerpt from the Book “Emotional Design: Why We Love (or Hate) Everyday Things” (http://amzn.to/10reGj) : http://bit.ly/130S0N . In a very short narration – Human reaction to design exists on three levels: visceral (appearance), behavioral (how the item performs) and reflective. The reflective dimension is what the product evokes in the user in terms of self-image or individual satisfaction.

It's not about behaving or acting cool, or even saying the product is cool. It's about the brand building mind-game where the consumer behaviour is influenced – eventually resulting into perception of being 'someone' by product association.

Google android also stands for something – and you subconsciously associate yourself with it.

RE YOG and Ris Low – (Sorry, can't pass the punning opportunity here). I think you can't even imagine going any more 'low' on this subject. Only thing stands out in the video is her real 'low' neckline!

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