a groovyweb

A while ago, while reading Peter Drucker, I came across his philosophy that was, at first, a little disconcerting to me:

Forget ‘success’? ‘Contribution’? Like Mother Theresa?

Then it all made sense.

All our lives we’ve been told to be ‘successful’ and ‘over-achieve’ (a default if you’re a Singaporean). Our success is measured on the kind of education that we receive, the grades we hauled home, the jobs we land, the lifestyle we adopt and the property we live in. A very singular pursuit indeed.

Nothing wrong with personal wealth and accolades (perhaps some of you contributed a few million dollars to your company’s bottom line that enriched the lives of your colleagues.) But can we do more? Can we make a daily difference to the lives of others? Can we help others achieve and replicate our own success stories? Can we contribute meaningfully?

Success Through Contribution

No debate, we are part of a society, surrounded by family, friends, colleagues and even strangers. Hence, I truly believe it is only natural that our success is measured through our contribution to others around us. Remember that war movies’ refrain? ‘Leave no one behind’. Drucker is right, only if we ‘contribute first, achieve later’, will we be able to collectively move forward.

As a society, as an organisation (commercial or otherwise), as a generation. And what’s a great way to contribute? Sharing. Believe and do it often enough, it becomes natural (just like on Facebook).

The good news: the tools of contribution and sharing are already in place and in our hands.

Here’s a little of my story.

How I Caught Up With the World

I had dropped out of film school at 19, spent the next 8 years on concert stages and in theatre halls, ran a pioneering music label startup for a while and finally landed my first corporate job at Oracle at 28. I was off the starting line but it felt like I was really late to the corporate game. I needed to grow fast!

To make things even more interesting, I started school again. I believed I needed a formal education in corporate business and marketing. Again, I felt late to the game (although running a startup did impart some key learning, for instance, listening to customers is really important.)  I needed knowledge fast!

No surprises here. I looked around the internet (circa 2007) and instantly felt ‘a new social movement’ brewing. The music label business I had ran with the wife was built on the back of the internet and Myspace (I have been online since mIRC (1996)), but this was different. Blogs were really coming into prominence, social networks were coming into life and suddenly, opinionated content are being shared everywhere! It felt like everyone decided to come onto the internet and ‘do something’ (*my theory on this digital tsunami? Generation Y’s coming of age + Generation X’s late adopters finally discovered the lure of social networks)

So with all these contributing of knowledge and sharing of content, there can only be one obvious outcome:

Learning on The Social Internet

If I needed an honest and reliable opinion on a marketing topic, I didn’t need to look further than the blogs of industry experts, even the self-proclaimed ones. The thinkers among them usually have links to academic research I could follow through and the active ones are typically discussing relevant and current issues of the day. Beats learning about business and marketing from an academic textbook (typically a year behind reality).

Need to get a grasp of the news-worthy developments every morning? I discovered my own Twitter community and has since been served with news and fresh knowledge daily by others who share the same passion or industrial affiliation.

Want to know what others are reading and find useful for learning? Try social bookmark service, Delicious.

Need answers to difficult questions on business, technology or any knowledge area you fancy? Ask on LinkedIn Answers. Someone somewhere will be happy to help you out.

Want ‘free’ carefully-researched academic papers or presentations? Try Slideshare or Scribd.

As long as we keep sharing openly and meaningfully on the social internet as I have discussed, I am certain we are all contributing to others around us, enriching their lives and collectively move forward.

Social Sharing is Your Contribution to The Lives of Others

Let’s get personal. Recently, I completed and earned my first degree, a First Class Hons in Marketing Management, at the ripe old age of 31. For a teenage dropout, I suppose that’s a big accomplishment. I am sharing this with you because, apart from my family and my circle of friends, you have contributed immensely to my learning experience and my achievements.

I can only thank the many people (some are friends, most are strangers) who blogged on topics that enriched my learning, posted academic papers on Slideshare or Scribd, shared links to rich content on Twitter, engaged in tweet conversations with me, and gave encouragement and support on Facebook and through this blog.

Since this is my professional and personal blog, I hope you will allow me to archive some highlights of my academic adventure. I hope this will also be a showcase of that experience, to show that my methodology in learning and knowledge gathering through social means can be easily replicated and, hopefully, will contribute to someone else’s achievements.

Berita Harian, Tuesday, 29 June 2010 : National Malay-language daily newspaper, front page header and page 3 article (click to enlarge) MyPaper, Tuesday, May 18, 2010 : Nationally-distributed daily newspaper Click to download and view quote A central theme in my convocation speech (pg. 5) touched on the virtues of open social sharing, especially in knowledge and collaborative work. Convocation Speech, Northumbria University, 22 May 2010

So how about sharing your experience on social sharing? I look forward to hearing from you in the comments.

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