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	<title>a groovyweb &#187; Life-long Learning</title>
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		<title>A Motivational Strategy for Formal Adult Learning</title>
		<link>http://agroovyweb.com/2011/03/18/a-motivational-strategy-for-formal-adult-learning/</link>
		<comments>http://agroovyweb.com/2011/03/18/a-motivational-strategy-for-formal-adult-learning/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 13:30:44 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[adult learners]]></category>
		<category><![CDATA[adult learning]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://agroovyweb.com/?p=917</guid>
		<description><![CDATA[I’ve lost track the number of times a friend or a peer told me: “I’m too old to study”, “I have no time and I won’t be able to complete the program”, “It’s too much hassle”, etc. Indeed, each of these are genuine concerns when considering taking up formal adult learning. I know, because I [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve lost track the number of times a friend or a peer told me: “<em>I’m too old to study</em>”, “<em>I have no time and I won’t be able to complete the program</em>”, “<em>It’s too much hassle</em>”, etc. Indeed, each of these are genuine concerns when considering taking up formal adult learning.  I know, because I embarked on my own higher education at the good ol’ age of 29. It was certainly an overhaul of lifestyle, and in my case, a complete change in career, industry and colleagues. In short, I changed my world.</p>
<p>Three years later, I achieved what I wanted academically. I will share with you my personal strategy on keeping motivated and ways to build a base of confidence to pull you through your adult learning life. As with any long-term project, you really need to start by building a solid motivational storehouse as a foundation to keep you anchored along the way.</p>
<p>These are my five key sources of motivational energy.</p>
<p><span id="more-917"></span></p>
<h2>Focus on Wanting Change</h2>
<p>Seriously ask yourself this, “<em>Why do I need a higher education? Why would I want to be in Statistics class at 7pm on a Friday evening?</em>” I imagined some would answer, &#8216;”<em>My boss wants me to study so that I can get a promotion</em>”, others: “<em>I need a paper qualification so that I will not lose out in the future.</em>” Without a doubt, for most people, higher education equates to a better salary ie. more money. It actually does, but <a title="Daniel Pink: The Surprising Science of Motivation (And What Really Motivates Us)" href="http://agroovyweb.com/2010/07/22/daniel-pink-the-surprising-science-of-motivation-and-what-really-motivates-us/" target="_blank">money isn&#8217;t a real motivation</a>.</p>
<p>What you <strong>should</strong> be telling yourself: <strong> I am ready for Change and I want it</strong>.</p>
<p>Simply, if you are NOT ready for change and a disruption to your regular lifestyle, then the road ahead will be fraught with worries and resentment.  I’m saying this with the benefit of hindsight, of course. But after three years of examinations and numerous study project cycles, what really kept me going was the fact that I had changed dramatically with every turn. My thinking had evolved, my comprehension of the external world had grown and I learned how to deal better with difficult people. The more knowledge and learning I gathered, the more change took place within and around me.  So it is really a win-win situation.</p>
<p>Make sure <strong>you want change bad enough</strong> and, in time, the transformational power of new knowledge and learning will make you yearn for more change. But of course, this will only work if you put in your share of effort in deep studying.</p>
<h2>Set Clear and Specific Targets</h2>
<p>Start thinking of clear and specific targets that you want to achieve while in school. These could be statements such as, “<em>I want to achieve perfect As at the end of the program</em>” or “<em>I want to graduated with a First Class Honours with Distinction</em>.” In fact, those were the exact lofty objectives that I had set for myself.</p>
<p>Simply saying “<em>I want to graduate with a degree</em>” or “<em>I hope to pass all my modules</em>” is doing yourself a huge disfavour. If you are a football club declaring a fight for an end-season mid-table league position, one of two things will happen: you’ll never fight for top honours and, if you do, very likely you’ll attribute it to ‘just lucky’. But get this, it wasn’t Lady Luck kicking a ball on the field, it was really YOU.</p>
<p>Without specific achievement targets (ideally difficult and lofty in nature), you will continue to under-perform and never quite realise your true potential. You are also likely to miss out on top grades you are <strong>actually capable of</strong>. I can assure you now, the difference in rewards between first and second place is remarkably vast.</p>
<p>You may ask, what if I fail after setting such high targets? As long as you know you really tried hard enough, this disappointment will not last. Lofty targets are meant to be so that you can truly achieve the next level of high achievement. <strong>Just beneath the clouds is still a lot of sky</strong>.</p>
<p>In practice, I did not achieve perfect As but I still graduated top of my diploma cohort. Also, I did not attain a Distinction degree but I ‘<em>settled</em>’ for a First Class Honours instead. Just beneath the clouds is really not that bad after all.</p>
<h2>Have a Future Master Plan</h2>
<p>For a majority of adult learners, their main motivation once they started on an adult learning program are the ‘visible’&#8217; end-objectives: ‘Let’s nail the final exams and graduate!’ or ‘Finish this and I’ll get my life back’. Fair enough. An adult learning program is tough, with many sacrifices along the way.</p>
<p>However, I had a different approach. I simply looked <strong>beyond</strong> the final exam and the last project submission. I asked the questions, ‘<em>What am I going to do with a degree?’, ‘What shall I study next?’, ‘What kind of career path should I have?’, &#8216;How can my family benefit from this?’ </em>etc. Not just the tasks at hand, but I wanted to take care of ‘<strong>What’s Next</strong>’ as well.</p>
<p>My strategy: I nurtured a <strong>Future Master Plan</strong> as a source of motivation.</p>
<p>Two weeks into my 18-month diploma class, I was already making plans on enrolling in a degree program. Weeks into the degree program, I was already devising my career path and making concrete choices.  What kept me super motivated at every stage was a concern that went like this:</p>
<p>‘’<em>If I don’t do well enough this time, I won’t be able to (fill in the blanks) next time”</em>&#8216;. (Example, &#8216;getting considered for a quality MBA program&#8217; or &#8216;land a job I really want&#8217;)</p>
<p>I am pretty sure each of you will complete your programs eventually but, with a little re-engineering of thinking, you’ll be better focused at motivating yourself for the present moment AND making sure you start with a bang on whatever you are up to next.</p>
<h2>Tell Everyone Your Plans</h2>
<p>Formal adult learning is a tough road to be on. Most of you are likely to be juggling career and family commitments. At some point when it gets really tough and a little weary, you will feel like the loneliest person in the world.</p>
<p>My advice is, <strong>tell everyone about your plans. Share more with people who really care about you.</strong></p>
<p>Everyone being your family, colleagues and friends. Share with them about your plans for school and beyond. Not constantly (you don&#8217;t want to irritate them), but at least once. (After the initial sharing, they will likely to be the one asking you about school.)</p>
<p>Two reasons why you should do this: 1. When people you care about check in to ask about your studies occasionally, that should, at the very least, spur you on and keep you on track. This was very true for my former bosses at Oracle. I told them once about school and they continued to ask and remained interested in my progress.</p>
<p>2. At some point (especially near the end), people who really care about you will be your only pillars of support. They are your spouses, girlfriends, boyfriends and your parents.</p>
<p>Your objective is to have them believe in you and be part of your journey. By being frank about school and the future you are working towards, they will better understand what you are going through and ‘see the bigger picture’. This will really help, especially if you are going to be constantly missing at family gatherings or social meet ups with friends.</p>
<h2>Create Benchmarks and Healthy Competition</h2>
<p>In order to do well at anything or even improve on something that is already good, you will need to set quality benchmarks. Find the person in class who is really rocking with great grades and set yourself against this person&#8217;s standards. Motivate yourself to ensure your performance is either comparable or better than the person&#8217;s at every stage (eg. test, semester, project, etc). This alone should keep you awake at night.</p>
<p>Another good way to create motivation is to have a healthy competition among your peers. You can do this within your working or project groups. One real benefit of this is, your group will naturally perform above average because everyone is motivated to &#8216;beat&#8217; each other. The converse is true as well, find yourself in an unmotivated and &#8216;run-of-the-mill&#8217; group and your collective results will turn out mediocre.</p>
<p style="text-align: center;">++++++++</p>
<p>And that is my motivational secret. Tell me what you think, will these work for you? Or why not share your own motivational strategy that others and I should know about.</p>
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		<title>The Virtues of Social Sharing: Achieving Success Through Contribution</title>
		<link>http://agroovyweb.com/2010/08/06/the-virtues-of-social-sharing-achieving-success-through-contribution/</link>
		<comments>http://agroovyweb.com/2010/08/06/the-virtues-of-social-sharing-achieving-success-through-contribution/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 03:40:19 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[contribution]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life-long]]></category>
		<category><![CDATA[scribd]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[virtues]]></category>

		<guid isPermaLink="false">http://agroovyweb.com/?p=606</guid>
		<description><![CDATA[A while ago, while reading Peter Drucker, I came across his philosophy that was, at first, a little disconcerting to me: Replace the quest for success with the quest of contribution Forget ‘success’? ‘Contribution’? Like Mother Theresa? Then it all made sense. All our lives we’ve been told to be ‘successful’ and ‘over-achieve’ (a default [...]]]></description>
			<content:encoded><![CDATA[<p>A while ago, while reading <a title="Peter Drucker on Wikipedia" href="http://en.wikipedia.org/wiki/Peter_Drucker" target="_blank">Peter Drucker</a>, I came across his philosophy that was, at first, a little disconcerting to me:</p>
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<td style="text-align: center;" width="650" valign="top"><strong>Replace the quest for success with the quest of contribution</strong></td>
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<p>Forget ‘success’? ‘Contribution’? Like Mother Theresa?</p>
<p><strong><span style="color: #ff0000;">Then it all made sense.</span></strong></p>
<p><a href="http://agroovyweb.com/wp-content/uploads/2010/08/success.jpg" rel="lightbox[606]"><img style="display: inline; margin: 0px 0px 10px 10px; border: 0px;" title="success" src="http://agroovyweb.com/wp-content/uploads/2010/08/success_thumb.jpg" border="0" alt="success" width="132" height="95" align="right" /></a> All our lives we’ve been told to be ‘successful’ and ‘over-achieve’ (a default if you’re a Singaporean). Our success is measured on the kind of education that we receive, the grades we hauled home, the jobs we land, the lifestyle we adopt and the property we live in. A very singular pursuit indeed.</p>
<p>Nothing wrong with personal wealth and accolades (perhaps some of you contributed a few million dollars to your company’s bottom line that enriched the lives of your colleagues.) <strong>But</strong> <strong>can we do more</strong>? Can we make a <strong>daily difference</strong> to the lives of others? Can we help others achieve and replicate our own success stories? Can we contribute meaningfully?<br />
<span id="more-606"></span></p>
<h4>Success Through Contribution</h4>
<p>No debate, we are part of a society, surrounded by family, friends, colleagues and even strangers. Hence, I truly believe it is only natural that <strong>our success is measured through our contribution to others around us.</strong> Remember that war movies’ refrain? <em>‘Leave no one behind’</em>. Drucker is right, only if we ‘contribute first, achieve later’, will we be able to collectively move forward.</p>
<p>As a society, as an organisation (commercial or otherwise), as a generation. And what’s a great way to contribute? <strong>Sharing</strong>. Believe and do it often enough, it becomes natural (just like on Facebook).</p>
<p>The good news: <strong>the tools of contribution and sharing are already in place and in our hands</strong>.</p>
<p>Here’s a little of my story.</p>
<h4>How I Caught Up With the World</h4>
<p><a href="http://www.myspace.com/fruitrecords"><img style="display: inline; margin: 0px 0px 10px 10px; border: 0px;" title="FruitCDscopy" src="http://agroovyweb.com/wp-content/uploads/2010/08/FruitCDscopy_thumb.jpg" border="0" alt="FruitCDscopy" width="163" height="123" align="right" /></a> I had dropped out of film school at 19, spent the next 8 years on concert stages and in theatre halls, ran a pioneering <a title="Fruit Records on Myspace" href="http://www.myspace.com/fruitrecords" target="_blank">music label startup</a> for a while and finally landed my first corporate job at Oracle at 28. I was off the starting line but it felt like I was really late to the corporate game. I needed to grow fast!</p>
<p>To make things even more interesting, I started school again. I believed I needed a formal education in corporate business and marketing. Again, I felt late to the game (although running a startup did impart some key learning, for instance, <a title="My Malay Barber: The Simple Marketing Guy Who Listened and Listened" href="http://agroovyweb.com/2010/07/05/my-malay-barber-the-simple-marketing-guy-who-listened-and-listened/" target="_blank">listening to customers is really important</a>.)  I needed knowledge fast!</p>
<p>No surprises here. I looked around the internet (circa 2007) and instantly felt ‘a new social movement’ brewing. The music label business I had ran with the wife was built on the back of the internet and Myspace (I have been online since <a title="mIRC" href="http://www.mirc.com/" target="_blank">mIRC</a> (1996)), but this was different. Blogs were really coming into prominence, social networks were coming into life and suddenly, <strong>opinionated content are being shared everywhere</strong>! It felt like everyone decided to come onto the internet and ‘do something’ (*my theory on this digital tsunami? Generation Y’s coming of age + Generation X’s late adopters finally discovered the lure of social networks)</p>
<p>So with all these contributing of knowledge and sharing of content, there can only be one obvious outcome:</p>
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<td style="text-align: center;" width="650" valign="top"><strong>The social internet totally scaled and accelerated my learning and understanding in a big way.</strong></td>
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<h4>Learning on The Social Internet</h4>
<p><a href="http://agroovyweb.com/wp-content/uploads/2010/08/slidesharelogo2.png" rel="lightbox[606]"><img style="display: inline; margin: 0px 0px 10px 10px; border: 0px;" title="slideshare-logo2" src="http://agroovyweb.com/wp-content/uploads/2010/08/slidesharelogo2_thumb.png" border="0" alt="slideshare-logo2" width="97" height="94" align="right" /></a> If I needed an honest and reliable opinion on a marketing topic, I didn’t need to look further than the blogs of industry experts, even the self-proclaimed ones. The thinkers among them usually have links to academic research I could follow through and the active ones are typically discussing relevant and current issues of the day. Beats learning about business and marketing from an academic textbook (typically a year behind reality).</p>
<p>Need to get a grasp of the news-worthy developments every morning? <a title="Twitter: Increasing Followers’ Count vs Building a Community" href="http://agroovyweb.com/2010/07/08/twitter-increasing-followers-count-vs-building-a-community/">I discovered my own Twitter community</a> and has since been served with news and fresh knowledge daily by others who share the same passion or industrial affiliation.</p>
<p>Want to know what others are reading and find useful for learning? Try social bookmark service, <a title="Delicious" href="http://delicious.com/" target="_blank">Delicious</a>.</p>
<p>Need answers to difficult questions on business, technology or any knowledge area you fancy? Ask on <a title="LinkedIn Answers" href="http://www.linkedin.com/answers/" target="_blank">LinkedIn Answers</a>. Someone somewhere will be happy to help you out.</p>
<p>Want ‘free’ carefully-researched academic papers or presentations? Try <a title="Slideshare" href="http://slideshare.net/" target="_blank">Slideshare</a> or <a title="Scribd" href="http://www.scribd.com/" target="_blank">Scribd</a>.</p>
<p>As long as we keep sharing openly and meaningfully on the social internet as I have discussed, I am certain we are all contributing to others around us, enriching their lives and collectively move forward.</p>
<h4>Social Sharing is Your Contribution to The Lives of Others</h4>
<p>Let’s get personal. Recently, I completed and earned my first degree, a First Class Hons in Marketing Management, at the ripe old age of 31. For a teenage dropout, I suppose that’s a big accomplishment. I am sharing this with you because, apart from my family and my circle of friends, you have contributed immensely to my learning experience and my achievements.</p>
<p>I can only thank the many people (some are friends, most are strangers) who blogged on topics that enriched my learning, posted academic papers on Slideshare or Scribd, shared links to rich content on Twitter, engaged in tweet conversations with me, and gave encouragement and support on Facebook and through this blog.</p>
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<td style="text-align: center;" width="650" valign="top"><strong>Big thanks for the multitude of contribution. I can seriously say my achievement is influenced by your social contribution.</strong></td>
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<p>Since this is my professional and personal blog, I hope you will allow me to archive some highlights of my academic adventure. I hope this will also be a showcase of that experience, to show that my methodology in learning and knowledge gathering through social means can be easily replicated and, hopefully, will contribute to someone else’s achievements.</p>
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<td style="text-align: center;" width="500" valign="top"><strong>Berita Harian, Tuesday, 29 June 2010</strong> :<br />
National Malay-language daily newspaper, front page header and page 3 article (click to enlarge)</td>
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<td width="484" valign="top"><a href="http://agroovyweb.com/wp-content/uploads/2010/08/IMG_20100629_101836.jpg" rel="lightbox[606]"><img src="http://agroovyweb.com/wp-content/uploads/2010/08/IMG_20100629_101836-225x300.jpg" alt="" title="IMG_20100629_101836.jpg" width="225" height="300" class="alignright size-medium wp-image-864" /></a></td>
<td width="166" valign="top"><a href="http://agroovyweb.com/wp-content/uploads/2010/08/IMG_20100629_101914.jpg" rel="lightbox[606]"><img src="http://agroovyweb.com/wp-content/uploads/2010/08/IMG_20100629_101914-300x225.jpg" alt="" title="IMG_20100629_101914.jpg" width="300" height="225" class="alignright size-medium wp-image-866" /></a></td>
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<td style="text-align: center;" width="500" valign="top"><strong>MyPaper, Tuesday, May 18, 2010</strong> :<br />
Nationally-distributed daily newspaper</td>
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<td style="text-align: center;" width="500" valign="top"><div id="attachment_874" class="wp-caption alignright" style="width: 310px"><a href="http://agroovyweb.com/wp-content/uploads/2010/08/MISGradsinMyPaper.pdf"><img src="http://agroovyweb.com/wp-content/uploads/2010/08/MIS_MyPaper-300x170.png" alt="" title="MIS_MyPaper.png" width="300" height="170" class="size-medium wp-image-874" /></a><p class="wp-caption-text">Click to download and view quote</p></div></td>
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<p>A central theme in my convocation speech (pg. 5) touched on the virtues of open social sharing, especially in knowledge and collaborative work.</p>
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<div id="__ss_4373803" style="width: 477px;"><strong><a title="Convocation Speech, Northumbria University, 22 May 2010" href="http://www.slideshare.net/groovygenie/convocation-speech-by-isman-tanuri">Convocation Speech, Northumbria University, 22 May 2010</a></strong> <object id="__sse4373803" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="477" height="510" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=misnorthumbriagraduationspeechv2-100601041142-phpapp02&amp;rel=0&amp;stripped_title=convocation-speech-by-isman-tanuri" /><param name="name" value="__sse4373803" /><param name="allowfullscreen" value="true" /><embed id="__sse4373803" type="application/x-shockwave-flash" width="477" height="510" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=misnorthumbriagraduationspeechv2-100601041142-phpapp02&amp;rel=0&amp;stripped_title=convocation-speech-by-isman-tanuri" name="__sse4373803" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
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<p>So how about sharing your experience on social sharing? I look forward to hearing from you in the comments.</p>
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		<title>The Digital Edge: People Development through Simple Technologies</title>
		<link>http://agroovyweb.com/2010/06/04/the-digital-edge-people-development-through-simple-technologies/</link>
		<comments>http://agroovyweb.com/2010/06/04/the-digital-edge-people-development-through-simple-technologies/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 09:58:43 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[efficient]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[human resource]]></category>
		<category><![CDATA[nexus one]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://agroovyweb.com/2010/06/04/the-digital-edge-people-development-through-simple-technologies/</guid>
		<description><![CDATA[Full disclosure: I admit I am a technology geek and, unabashedly, a Google fanboy. I am always fiddling with my gadget of choice (my Google Nexus One phone), customising my Google Chrome browser and I constantly try to outsmart the office’s laptop and its ‘restrictions’. You may ask why do I spend valuable time and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://agroovyweb.com/wp-content/uploads/2010/06/FriendsMMAC.jpg" rel="lightbox[611]"><img style="display: inline; margin: 0px 0px 5px 10px; border-width: 0px;" title="Friends@MMAC" src="http://agroovyweb.com/wp-content/uploads/2010/06/FriendsMMAC_thumb.jpg" border="0" alt="Friends@MMAC" width="135" height="170" align="right" /></a> Full disclosure: I admit I am a technology geek and, unabashedly, a Google fanboy. I am always fiddling with my gadget of choice (my <a title="Google Nexus One" href="http://www.google.com/phone" target="_blank">Google Nexus One</a> phone), customising my <a title="Google Chrome" href="http://www.google.com/chrome" target="_blank">Google Chrome</a> browser and I constantly try to outsmart the office’s laptop and its ‘restrictions’. You may ask why do I spend valuable time and effort on activities like these?</p>
<p style="text-align: justify;">Well, I <strong>demand </strong>technology to work for me, to get the most value out of pieces of technology I own or paid good money for. But most simple technologies are made available to me for free, so being Singaporean, free is holy. But, above all, the driving motivation for this is to <strong>increased productivity</strong> and <strong>efficiency</strong>, both for my personal and professional uses. (Particularly useful when I was studying too).</p>
<p style="text-align: justify;"><span id="more-611"></span></p>
<p style="text-align: justify;">Consider these very simple examples:</p>
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<td width="529" align="center">Very simple example 1:</p>
<p style="text-align: left;"><strong>Bookmarks Sync</strong>: Using the Chrome browser means all my favourite bookmarks I had saved on my home desktop is automatically available to me on my work laptop. Google keeps Chrome on all of my computers synced automatically.</p>
<p style="text-align: left;">No exporting, no importing, no mess. And most importantly, no emailing a URL link to myself!</p>
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<td width="529" align="center">Very simple example 2:</p>
<p style="text-align: left;"><strong>Universal Calendar</strong>: As a professional, I have to keep to a schedule (meetings, lunch appointments, etc.), in this case, I have to use the Outlook calendar in my work laptop. However, I need a personal calendar too (nephews and nieces’ birthday parties, dentist appointments, ‘buy milk’, bachelor’s parties, etc.).</p>
<p style="text-align: left;">As I don’t think carrying my work laptop everywhere I go or on the weekends is a terribly brilliant or cool idea, I use <a title="Google Calendar" href="http://www.google.com.sg/aclk?sa=l&amp;ai=COCSdL3sITPyYIc2jrQeB_oCBBdS6ibwBkKTMoRDem8iTCQgAEAFQ8c6Omfr_____AWC_jfQFoAHen8z7A8gBAaoEE0_QBLjGPZhdCMFWdBDz8OqcvbQ&amp;sig=AGiWqtzNdsFEJLvEWpKWRZTE6DoKLa_V1A&amp;adurl=https://www.google.com/accounts/ServiceLogin%3Fservice%3Dcl%26passive%3Dtrue%26nui%3D1%26continue%3Dhttp%253A%252F%252Fwww.google.com%252Fcalendar%252Frender%253Fhl%253Den%26utm_campaign%3Dsea%26utm_source%3Den-ha-apac-sea-google%26utm_medium%3Dha%26utm_term%3Dgoogle%2520calendar%26hl%3Den" target="_blank">Google Calendar</a>. I have Google Calendar on my Nexus One and I can access Google Calendar everywhere I go, even on holidays. All I need is a browser and an internet connection.</p>
<p style="text-align: left;"><strong>And there IS a way</strong> to have my <a title="Google Calendar and Outlook Sync" href="http://www.google.com/support/calendar/bin/answer.py?answer=89955" target="_blank">Outlook and Google Calendar ‘make friends with each other’</a>. Update one and the other automatically updates itself.</p>
<p style="text-align: left;">No exporting, no importing, no mess. And most importantly, no double duplicate repetitive work!</p>
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<td width="529" align="center">Very simple example 3:</p>
<p style="text-align: left;"><strong>Auto-Silence Mobile Phone</strong>: To keep this really simple, I use my Nexus One with a <a title="Locale for Android" href="http://www.twofortyfouram.com/" target="_blank">Locale</a> application with the following strict settings:</p>
<p style="text-align: left;">Only on Mondays to Fridays, between 8.30am and 6.30pm, and only at HarbourFront Tower 2.</p>
<p style="text-align: left;">Result: Every single weekday morning when I walked into the office, my phone had auto-silenced itself off. Neat, right?</p>
<p style="text-align: left;">No time-wasting fiddling, no sweat, no more WonderGirls’ ringtone going off unexpectedly and no more embarrassments. Isn’t that nice?</p>
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<p style="text-align: justify;">And there are many more little tricks and simple tools that are waiting for to be discovered and used daily. Technology (even weaponry) are meant to help us in some way or another to improve our lives. The computer, the telephone and even the humble toothpick (care for a twig?)</p>
<h4 style="text-align: justify;"><strong>All This Is Fuddy-Duddy to You?</strong></h4>
<p style="text-align: justify;">Are you saying these to yourself “That is too difficult!”, “Oh, I don’t think I am savvy enough”, “I am afraid of the Internet”, “I don’t have a smartphone”, etc.? Well, heard about the <a title="iPhoneFreak: 99 year old grandma gets an iPad [Video]" href="http://www.iphonefreak.com/2010/04/99-year-old-grandma-gets-an-ipad-video.html" target="_blank">99-year old grandmother with an iPad</a>? Or the <a title="The iPhone UI - So simple, a baby can figure it out. [Video]" href="http://www.edibleapple.com/the-iphone-ui-so-simple-a-baby-can-figure-it-out-video/" target="_blank">1-year old iPhone-savvy baby</a>?</p>
<p style="text-align: justify;">Believe me, <strong>you too</strong> can take advantage of simple technologies like these and make your life a little more productive and efficient. <strong>As long as you have a computer, work with a computer or simply surf the web on a computer, you deserve the opportunity to harness the power of simple technologies.</strong></p>
<p style="text-align: justify;">Everyone has a right to simple technologies to enhance their lives. Every second saved through being efficient really adds up. (In a year, how many hours do you waste in total waiting for your favourite news website to load every morning?)</p>
<h4 style="text-align: justify;">The Truth Hurts</h4>
<p style="text-align: justify;"><a href="http://agroovyweb.com/wp-content/uploads/2010/06/LinkedIn.png" rel="lightbox[611]"><img style="display: inline; margin: 0px 0px 5px 15px; border-width: 0px;" title="LinkedIn" src="http://agroovyweb.com/wp-content/uploads/2010/06/LinkedIn_thumb.png" border="0" alt="LinkedIn" width="160" height="56" align="right" /></a> To be frank, I keep company with young and technologically-savvy people (maybe an old-age inferiority thang!) Many of them understand the power of simple technologies and use this knowledge for their own benefits. They are school-leavers (could possibly be your child, nephew or niece), below the age of 26, equipped and exposed to iPhones and iPads and also totally understand and <strong>exploit</strong> the value of online social networks, such as Facebook and <a title="LinkedIn" href="http://www.linkedin.com" target="_blank">LinkedIn</a>.</p>
<p style="text-align: justify;">In a few years’ time, they will slowly and collectively change the culture in your workplace: they have Twitter on their iPhones so they are getting news as it is breaking. They have placed their trust in <a title="Cloud Computing on Wikipedia" href="http://en.wikipedia.org/wiki/Cloud_computing" target="_blank">cloud computing</a> because they know it is efficient, timely and cost-friendly. They will make lightning-quick and well-informed  decisions and will be the main driver and steward of a real-time and social economy.</p>
<p style="text-align: justify;"><strong>Where will you be then? Can you catch up?</strong></p>
<p style="text-align: justify;">My working experience in <a title="Oracle.com" href="http://www.oracle.com/index.html" target="_blank">the world’s biggest enterprise software company</a> has been quite telling. Despite the technology-driven environment, a large majority of my former colleagues are not taking advantage or leveraging on simple technologies to help them in their work and learning. Even for something simple and efficient like <a title="Reading RSS Feeds With An RSS Aggregator" href="http://ezinearticles.com/?Reading-RSS-Feeds-With-An-RSS-Aggregator&amp;id=110472" target="_blank">RSS for reading</a>. If folks from a top technology company are ‘not getting it’, what about the rest of us?</p>
<p style="text-align: justify;">No one I knew in school (I used to attend part-time classes) uses RSS for reading or research.</p>
<p style="text-align: justify;">The digital divide is alarming. And here are my plans.</p>
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<h4>I REALLY Need Your Help With This Survey</h4>
<p>I believe I can help bridge this gap in digital learning. I have this platform, my blog, to share my own practices, knowledge and experiences with simple technologies as well as trends in efficient computing (do bookmark or subscribe to this blog if you wish to keep in touch).</p>
<p>However, I wish to do more. But first, I need your help.</p>
<p>In order for me to better understand the scale and scope of this issue, I would like to have some information and data to study the pain points, apprehension and views you may have on adopting simple technologies for daily use. I have prepared a simple survey to achieve this (using Google Forms, its free!).</p>
<p><strong>The Digital Edge Survey: Do You Use These Simple Technologies?</strong></p>
<p>Survey Link: <a title="http://bit.ly/DigitalEdgeSurvey" href="http://bit.ly/DigitalEdgeSurvey">http://bit.ly/DigitalEdgeSurvey</a></p>
<p>All are welcomed to participate in this survey as I will appreciate the opportunity to hear insights from the different age groups or profiles. However, my ideal participant should be as follow:</p>
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<div>Between the age of 26-50</div>
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<li>
<div>Of any gender, race, educational and professional background</div>
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<div>Of any level of computing proficiency</div>
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<li>
<div>Resident of Singapore</div>
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</ul>
<p>I apologise for the very Google-centric nature of this survey. Why is this so (other than what my wife calls my ‘one-sided love affair with Google’)? Because I have been taking serious advantage of Google’s <strong>free</strong> online tools and services for my personal, professional and academic use. There are so many of them, I am hard-pressed to use other services! The convenience and benefits I have received far outweigh the time and effort I have spent discovering and learning Google’s tools.</p>
<p>I mean, did you know that there’s a ‘<a title="Popagandhi: An Ice Cream Map of Singapore" href="http://popagandhi.com/987/an-ice-cream-map-of-singapore/" target="_blank">(&#8216;Home-made&#8217;) Ice Cream Map of Singapore’</a> on Google Maps? :)</p>
<p>(In truth, there are many free online productivity tools and services that are available, such as Zoho, Evernote, Remember The Milk, just to name a few.)</p>
<p>If you believe the study and work that I am about to embark on will be beneficial and of value, I really hope you will spare some time for the survey or help to distribute the survey URL link to this survey to your friends, family, colleagues and anyone you think who will be able to provide insights for this study. The more participants, the better!</p>
<p>Survey Link: <a title="http://bit.ly/DigitalEdgeSurvey" href="http://bit.ly/DigitalEdgeSurvey">http://bit.ly/DigitalEdgeSurvey</a></p>
<p><strong>Survey Outcome and Future Plans</strong></p>
<p>I plan to publish the results and analysis of this survey on this blog during the week of 14-20 June 2010. I really hope this future report will provide great insights and viewpoints that will assist me and others to develop educational digital learning content for the general populace.</p>
<p>I am also assuring you that my blog will now focus on sharing the secrets of simple technologies through learning posts that I hope you will find useful and adopt for your daily and professional use.</p>
<p>I thank you for your participation and for your willingness to re-share this survey.</td>
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<h4 style="text-align: justify;">Why Am I Doing This?</h4>
<p style="text-align: justify;">I will write a more in-depth post soon on my future objectives and my conviction on why I should set out and do this. But here’s a short explanation in a nutshell.</p>
<p style="text-align: justify;">Recently, I did some thinking and had a ‘A-HA!’ moment that totally changed my focus and perspective.</p>
<p style="text-align: justify;"><strong>An empowered and enabled employee will do more wonders for an organisation than state-of-the-art software or a roomful of high-end servers. Period.</strong></p>
<p style="text-align: justify;">Throughout this blog, I have written about how businesses should adopt and adapt the ‘open’ business model through social media and online marketing.</p>
<p style="text-align: justify;">I was totally missing the point.</p>
<p style="text-align: justify;">It is people that should matter first. <strong>Develop the people, then develop the business.</strong></p>
<p style="text-align: justify;">Didn’t they say the most efficient and productive workforce keeps the economy running smooth and healthy?</p>
<p style="text-align: justify;">I leave you now with one of my inspiration. Watch this (a little dizzy at times) video to understand what I mean.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/u6XAPnuFjJc&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/u6XAPnuFjJc&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1&amp;hl=en"></embed></object></p>
<p style="text-align: justify;">Video Credits: <a title="Dan Pink" href="http://www.danpink.com/" target="_blank">Dan Pink</a>’s animated talk: ‘<strong>Drive: The Surprising Truth About What Motivates Us</strong>’</p>
<p style="text-align: justify;">Thanks for reading this post. If you have any comment or would like to share your ideas, thoughts or even to give input on how I can improve on the survey and study, do feel free to use the Comment space below.</p>
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		<title>University of Chicago and My Literature Review: ‘Role of Social Media in Contemporary Marketing’</title>
		<link>http://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature-review-role-of-social-media-in-contemporary-marketing/</link>
		<comments>http://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature-review-role-of-social-media-in-contemporary-marketing/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:50:16 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[People Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[academic]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[contemporary]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[scribd]]></category>
		<category><![CDATA[slideshare]]></category>

		<guid isPermaLink="false">http://agroovyweb.com/?p=553</guid>
		<description><![CDATA[When Jason Parker wrote to ask if he could use an academic work of mine for his Social Media appreciation class at the University of Chicago Graham School of General Studies, I was thrilled. It also dawned upon me that social media is certainly worth all that time and effort. How did Jason, Adjunct Professor [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://agroovyweb.com/wp-content/uploads/2010/03/UniversityofChicago.jpg" rel="lightbox[553]"><img style="display: inline; margin: 0px 0px 10px 10px; border-width: 0px;" title="University of Chicago" src="http://agroovyweb.com/wp-content/uploads/2010/03/UniversityofChicago_thumb.jpg" border="0" alt="University of Chicago" width="252" height="123" align="right" /></a> When <a title="Jason Parker on LinkedIn" href="http://www.linkedin.com/pub/jason-parker/6/422/4b5" target="_blank">Jason Parker</a> wrote to ask if he could use an academic work of mine for his Social Media appreciation class at the <a title="University of Chicago" href="http://www.uchicago.edu/index.shtml" target="_blank">University of Chicago Graham School of General Studies</a>, I was thrilled. It also dawned upon me that social media is certainly worth all that time and effort.</p>
<p>How did Jason, Adjunct Professor at University of Chicago and Planning Director at <a title="Leo Burnett Agency" href="http://www.leoburnett.com/" target="_blank">Leo Burnett</a> and quite possibly on the exact opposite of the world, discover ‘<strong>Role of Social Media in Contemporary Marketing</strong>’, an ‘obscure’ literature review I had completed only last September?</p>
<p><strong>Social media</strong>.</p>
<p>And how did I make that happen?</p>
<p><strong>Social media</strong>.</p>
<p>I had sowed ample digital opportunities where Jason and others could have found this piece of work. And this is how I did it.</p>
<p><span id="more-553"></span></p>
<p><strong><span style="font-size: small;"> </span></strong></p>
<p><strong><span style="font-size: small;"> </span></strong></p>
<p><strong><span style="font-size: small;">Slideshare &amp; Scribd</span></strong></p>
<p><a title="View groovygenie's profile on slideshare" href="http://www.slideshare.net/groovygenie"><img style="display: inline; margin: 0px 10px 10px 0px;" src="http://public.slidesharecdn.com/images/badge64px_dark.png" alt="View groovygenie's profile on slideshare" width="64" height="64" align="left" /></a></p>
<p>I had shared this literature review (an extract from the full Final Year Professional Project I had to accomplish for undergrad studies) on <a href="www.slideshare.net/" target="_blank">Slideshare</a> and <a title="'Role of Social Media in Contemporary Marketing' on Scribd" href="http://www.scribd.com/doc/19866535/Role-of-Social-Media-in-Contemporary-Marketing" target="_blank">Scribd</a> since last September.</p>
<p>Here are the stats, so far:</p>
<p><strong>1257views + 137 downloads</strong> on Slideshare</p>
<p><strong>3665 views + 321 downloads</strong> on Scribd</p>
<p>Impressive numbers, I guess, for a ‘non-viral’ academic work.</p>
<p>So why did I choose to publish and share my work online? Am I not afraid of it being plagiarised or copied?</p>
<p>The answer is ‘<strong>No</strong>’. If it isn’t for the openness and the acts of mutual sharing all over the Internet, we’d still be visiting libraries every day, painfully looking for stored manuscripts and hidden knowledge. Or my work would still be languishing in my hard drive, waiting to be ‘nostalgically re-discovered’ a few years down the road. (Technologically, there are restrictions in place on both Slideshare and Scribd to protect your work.)</p>
<p>Jason Parker does it too. See Jason&#8217;s <a title="Jason's first class lecture on Slideshare" href="http://www.slideshare.net/Parkerman/lecture-jan-11-2010" target="_blank">slide deck for his first class lecture</a> on Slideshare.</p>
<p>Also, as many people increasingly continue to come online and partake in digital citizenship, I am one who believes that <a title="Chris Brogan on Personal Branding Using Social Media" href="http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/" target="_blank"><strong>digital personal branding</strong></a> has an increased importance in today’s society and this is the ‘invisible edge’ that is needed to move ahead of the pack. Be it in social circles or, of more importance, for professional opportunities.</p>
<p>Sharing your interests and expertise on social media is one way to do this.</p>
<p><strong><span style="font-size: small;">Blog It</span></strong></p>
<p><a href="http://agroovyweb.com/wp-content/uploads/2010/03/Wordpress.jpg" rel="lightbox[553]"><img style="display: inline; margin: 0px 0px 10px 10px; border-width: 0px;" title="Wordpress" src="http://agroovyweb.com/wp-content/uploads/2010/03/Wordpress_thumb.jpg" border="0" alt="Wordpress" width="95" height="94" align="right" /></a></p>
<p>I had also <a title="A Literature Review: 'Role of Social Media in Contemporary Marketing'" href="http://agroovyweb.com/2009/09/18/a-literature-review-role-of-social-media-in-contemporary-marketing/" target="_blank">blogged about this literature review</a> earlier. I am certain the format of the study (literature review), combined with the timely relevance of the subject matter, had provided enough search engine optimisation (SEO) for my initial blog post to be found. In fact Google searches on ‘<a title="Google search 'literature review social media'" href="http://www.google.com.sg/search?rlz=1C1CHMZ_enSG334SG334&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=literature+review+social+media" target="_blank">literature review social media</a>’ and ‘<a title="Google search 'Role of Social Media in Contemporary Marketing'" href="http://www.google.com.sg/search?hl=en&amp;safe=off&amp;rlz=1C1CHMZ_enSG334SG334&amp;q=role+of+social+media+in+contemporary+marketing&amp;btnG=Search&amp;meta=&amp;aq=f&amp;oq=" target="_blank">role of social media in contemporary marketing</a>’ brought up my blog and literature review pretty high on the list. As they say ‘<strong>Content is Always King</strong>’.</p>
<p>Jason Parker does it too. You can follow Jason on his <a title="Jason Parker's Social Media Class" href="http://parksocclass.blogspot.com/" target="_blank">Social Media Class</a> blog as he updates his class on a regular basis, the social media-way.</p>
<p>Others have also found my work. To date, I have received emails from two current students of Northumbria University in the UK asking for my full project (which I have refused for obvious reasons. School is about effort and interaction, guys). However, I had provided enough ideas and direction for them to accomplish their undergrad tasks.</p>
<p>I have also connected with <a title="Susan on LinkedIn" href="http://www.linkedin.com/in/sschwend" target="_blank">Susan Schwendener</a>, a fellow communications practitioner, from Jason’s class. The possibilities are endless on social media.</p>
<p><strong><span style="font-size: small;"> </span></strong></p>
<p><strong><span style="font-size: small;">What Price is Social Media Sharing?</span></strong></p>
<p>I really hope Jason’s <a href="https://grahamschool.uchicago.edu/php/offering.php?oi=5069" target="_blank">Insights and Opportunities in Social Media</a> certificate program class had enjoyed reading the literature review <a href="http://parksocclass.blogspot.com/2010/01/first-class.html" target="_blank">distributed during their Week 1 class</a>. Gives me the chills.</p>
<p>So what did I ask for in return for sharing my intellectual property?</p>
<p>What else but <strong>an endorsement</strong> in <strong>social media currency</strong><strong>!</strong></p>
<p>Jason kindly provided me with <a title="Isman Tanuri on LinkedIn" href="http://sg.linkedin.com/in/ismantanuri" target="_blank"><strong>a LinkedIn endorsement</strong></a> that is viewable by my current and future prospective employers as well as my peers. The permanency and transparency of this and my other LinkedIn endorsements ensures that my professional profile, accomplishments and body of work is as truthful as I present it to be.</p>
<p>Read more about leveraging on <a title="Online Media Gazette on 5 Benefits of LinkedIn for Bloggers" href="http://omgzam.com/blog/5-benefits-of-linkedin-for-bloggers" target="_blank">LinkedIn for bloggers at Online Media Gazette</a> or how to <a title="Nate Riggs on How to Optimize Company LinkedIn Profiles for Search Lead Conversion" href="http://www.nateriggs.com/2010/03/how-to-optimize-company-linkedin-profiles-for-search-lead-conversion/" target="_blank">use LinkedIn to your professional and commercial advantage</a> (via <a href="http://www.nateriggs.com/" target="_blank">NateRiggs.com</a>)</p>
<p><strong><span style="font-size: small;">Acknowledgements </span></strong></p>
<p>To Jason Parker for extending the opportunity to share what I’ve gained.</p>
<p>And to Erik Yek, my undergrad tutor and Northumbria facilitator at the <a title="Marketing Institute of Singapore" href="http://www.mis.edu.sg/" target="_blank">Marketing Institute of Singapore</a>, for the guidance and patience.</p>
<p>Here again is the literature review ‘Role of Social Media in Contemporary Marketing’. You may wish to <a title="Download PDF of 'Role of Social Media in Contemporary Marketing'" href="http://www.slideshare.net/groovygenie/role-of-social-media-in-contemporary-marketing/download" target="_blank">download the PDF</a> for later viewing or scroll through the presentation below.</p>
<p>Tell me what you think in the comments?</p>
<div>
<div id="__ss_2015130" style="width: 477px; text-align: left;"><a style="display: block; margin: 12px 0px 3px; font: 14px helvetica,arial,sans-serif; text-decoration: underline;" title="Role Of Social Media In Contemporary Marketing" href="http://www.slideshare.net/groovygenie/role-of-social-media-in-contemporary-marketing">Role Of Social Media In Contemporary Marketing</a> <object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="477" height="510" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=roleofsocialmediaincontemporarymarketing-090917203121-phpapp01&amp;stripped_title=role-of-social-media-in-contemporary-marketing" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="477" height="510" src="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=roleofsocialmediaincontemporarymarketing-090917203121-phpapp01&amp;stripped_title=role-of-social-media-in-contemporary-marketing" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; padding-top: 2px; font-family: tahoma,arial; height: 26px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/groovygenie">Isman Tanuri</a>.</div>
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		<title>Marathon Running, The Long Tail and Valuable Business Lessons</title>
		<link>http://agroovyweb.com/2009/12/10/marathon-running-the-long-tail-and-valuable-business-lessons/</link>
		<comments>http://agroovyweb.com/2009/12/10/marathon-running-the-long-tail-and-valuable-business-lessons/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 09:43:00 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Marathon]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[The Long Tail]]></category>

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		<description><![CDATA[How marathon running can be an inspiration to doing business and observing The Long Tail economy. Based on real-life experience running the Standard Chartered Singapore Marathon event.]]></description>
			<content:encoded><![CDATA[<p><a href="http://agroovyweb.com/wp-content/uploads/2009/12/MarathonMedal.jpg" rel="lightbox[508]"><img style="margin: 0px 0px 10px 10px; display: inline; border-width: 0px;" title="MarathonMedal" src="http://agroovyweb.com/wp-content/uploads/2009/12/MarathonMedal_thumb.jpg" border="0" alt="MarathonMedal" width="121" height="155" align="right" /></a> The <a title="Standard Chartered Singapore Marathon 2009" href="http://www.singaporemarathon.com/" target="_blank">Standard Chartered Singapore Marathon 2009</a> came around last Sunday. I eventually ticked another item off my New Year’s Resolutions list by completing the 21km half-marathon, my first ever, but not without pains and frustration. Despite being able to run continuously for 90 minutes and feeling strong and tireless at the 14km mark, I had to switch to brisk walking because of a prior niggling injury to my right ankle. That meant shifting my weight to the left leg, and soon I was cramping out on that leg. One thing led to another and soon both legs were developing muscle pains.</p>
<p><strong>Thinking is a Painkiller</strong></p>
<p>I began writing this blog post <strong>in my head</strong> for the next 5km. That somewhat took away the troubling thoughts that I will not reach the <em>Finish Line</em> in 2.5 hours (my goal on the outset). In any case, many of my blog posts had been written while on my daily runs. The experts do say that <a title="Jogging May Make You Smarter, Study Says" href="http://www.nootropics.com/exercise/index.html" target="_blank">running makes you smarter</a>. I certainly like the tone of that.</p>
<p>As I have been reading <a title="Chris Anderson's blog" href="http://www.longtail.com/" target="_blank">Chris Anderson</a>’s <a title="Chris Anderson's The Long Tail" href="http://www.longtailbook.co.uk/" target="_blank"><strong>The Long Tail</strong></a> lately, naturally my mind drifted there. Observing the massive throng of people (well, mostly folks speeding past me), a theoretical connection clicked, from which more thoughts poured in.</p>
<p>Here’s the result of killing pain with brain juicing.</p>
<p><span id="more-508"></span></p>
<p><strong>The Marathon is A Long Tail Business</strong></p>
<p><img style="margin: 0px 10px 10px 0px; display: inline;" src="http://www.longtailbook.co.uk/statics/img/cover.png" alt="" align="left" /></p>
<p>In his book, Chris Anderson generally explains the concept of The Long Tail as the explosion of niche products and customers. With the digital revolution and easy access to choices, consumers are buying extensively from a range of “non-hit” products and non-traditional retail sources. We were too smitten with buying branded products, undoubtedly shaped by popular culture in the ‘70s-‘90s, but now we are buying deep into catalogues of obscure products. Amazon.com and iTunes are examples of The Long Tail business, retailers who offer unlimited product choices. Many other small- and medium-sized businesses are also thriving in the Long Tail economy, catering to an extended range of niche market segments.</p>
<p>In marathon running, The Long Tail theory holds water too. At the front of the pack are the well-oiled professional runners whom we can imagine as the corporations and big businesses of the world. These are the runners who will lead far ahead of the competition, dominate the race, first to the Drinks Stations and eventually winning the money prizes. But what about the rest of the competition? (Imagine sole proprietors, small- and mid-sized businesses as runners that make up the rest of the competitive field)</p>
<p>This is where the Long Tail kicks in. There are enough opportunities for everyone else at the back. Everyone gets an opportunity at the Drinks Stations or a banana treat. Everyone gets a path ahead to run along. <strong>Even the last competitor in the field gets a medal eventually.</strong></p>
<p><img style="margin: 0px 0px 10px 10px; display: inline;" src="http://www.fruitrecords.com/fruit-apple-logo.gif" alt="" align="right" /> To illustrate, earlier on in my career, then-girlfriend (now wife) and myself started a music label business together. <a title="Fruit Records on MySpace" href="http://www.myspace.com/fruitrecords" target="_blank"><strong>Fruit Records</strong></a>, the label we own, was too small to compete with the bigwigs of music distribution, such as Warner Music or Sony BMG. We were also a wee player in a network of thousands of independent music labels around the world. Getting prominently ahead of competition is a tough proposition.</p>
<p>We decided that we needed a niche business strategy to complement our niche product genre (in this case, <a title="Indiepop at Tweenet" href="http://www.twee.net/" target="_blank">independent guitar pop bands</a>) and we were very successful with it (view my <a title="Isman's Portfolio" href="http://agroovyweb.com/professional-portfolio-2/" target="_blank">Fruit Records’ portfolio</a>.) We found customers and distribution all over the world, in Poland, Japan, Hong Kong, Indonesia, Peru, Finland, New Zealand and many other exotic locales. Our bands travelled the region to perform and, to our surprise, the long-tail fans appeared in huge numbers! When we put on concerts in Singapore featuring foreign artistes, we were equally-bewildered at the breadth and demographic make up of our audiences. It was certainly an unforgettable experience in the Long Tail economy.</p>
<p>In essence, just as in marathon running, as long as a business attempts to stay in competition, the Long Tail will bring its niche rewards and satisfaction, personal or commercial. Businesses must be willing to develop its own niches and audience in spite of fierce and numerous competition. Perhaps winning or dominating the marketplace is out of the question for most businesses but if they stay focused and strategise for the long-run, there are enough opportunities to grow from strength to strength into a sustainable enterprise.</p>
<p><strong>Personal Learning and Business Lessons in Marathon Running</strong></p>
<p>Before the 14km mark, I was pretty sure of a good finish. I felt good and my aggregate time would have put me in good stead for a sub-2.5 hour finish. Then the pains started and all plans went awry. So <strong>a new strategy</strong> was required: a run-walk trot and my goal was adjusted to a sub-3 hours finish.</p>
<p><img style="margin: 0px 0px 10px 10px; display: inline;" src="http://farm3.static.flickr.com/2669/4005618381_ab7a1b0534.jpg" alt="" width="154" height="240" align="right" />If you look at my <a href="http://www.runpix3.com/sin09/00/finord.php?LastName=tanuri&amp;lan=&amp;aset=0&amp;dist=21" target="_blank">official running stats’ analysis</a>, 1541 runners passed by me in the last 7.2km alone. Blah. Every metre of that last stretch was frustrating. I kept trying to increase my ‘trot’ speed to a jog but every 10 metres or so, I had to abruptly stop because either the right or the left leg was on the verge of cramping. After a while, I decided to <strong>listen intently </strong>to what my body was trying to tell me. I <strong>assessed the situation</strong> and <strong>managed my expectations</strong>. I told myself that if I were to get cramps, I might slow myself further and derail any hope of a sub-3 hours finish. I stopped pushing myself too hard. Gratefully, I managed to jog the last 500 metres. Sweet.</p>
<p>When I acknowledged the fact that I was not going to meet my original goal (sub-2.5 hours), I decided to <strong>look at the bigger picture</strong>. What is my end-objective? To complete the run. Timing became secondary and, in my head, I was already <strong>planning ahead</strong> to 2010’s Singapore Marathon in my head. Learn from the mistakes of this maiden experience and come back stronger next year.</p>
<p>Before the marathon on Sunday, I was frequently asked “So is this a precursor to next year’s full marathon?” Of course, the egocentric, competitive maniac in me proclaimed “Yes!” to every one of those questions. How humbled have I been since.</p>
<p>I have reassessed and realised that I do not have all the strengths of a marathon runner. My bulky size means I am not built for long-distance running and, because of my age, the impact of constant running may actually be detrimental to my knees and joints in the long run and limit further physical activities. That is a big consideration.</p>
<p>I am also not equipped with the mental confidence and conviction that I am able to finish a full marathon. Yet. Expectation #fail.</p>
<p>But what I have got going for me is the experience of a first half-marathon and the belief that I can perfectly manage the 21km distance. Knowing my body, I am also convinced that I can do exceptionally well in this category with better preparation and training. Therefore, with all these understanding, <strong>I</strong> <strong>choose the option to excel</strong>. So it will be the half-marathon again next year (rather than being mentally-defeated in the full marathon.)</p>
<p><strong>In Summary&#8230;</strong></p>
<p>As I have illustrated above, marathon running-style, there are many business lessons to be learned while distance running. In the course of doing business, I believe organisations must be willing to pause and consider the following:</p>
<ul>
<li>
<div><strong>Listen internally and intently to the business and the marketplace</strong></div>
</li>
<li>
<div><strong>Look at the bigger picture and plan sustainable long-term objectives</strong></div>
</li>
<li>
<div><strong>Assess situation and re-strategise, if necessary</strong></div>
</li>
<li>
<div><strong>Manage expectations and adjust goals, if required</strong></div>
</li>
<li>
<div><strong>Understand strengths and weaknesses and use this knowledge to excel in the field, rather than being an also-ran or overrun by competitors</strong></div>
</li>
</ul>
<p>Oh, and by the way, I managed to achieve my sub-3 hours goal. My official finish time for the 21km half-marathon was <strong>2hrs 58mins</strong>. Next year’s personal benchmark has been set. <strong>Doubly sweet</strong>.</p>
<p>So now, who’s taking up the challenge for next year’s Singapore Marathon? If you’re inspired by this post and signing up for next year’s run or you simply have views on this post, would love to hear from you in the comments.</p>
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		<title>Being Relevant in a Constantly Changing World: BarCamp Singapore 4 and #NCT</title>
		<link>http://agroovyweb.com/2009/11/27/being-relevant-in-a-constantly-changing-world-barcamp-singapore-4-and-nct/</link>
		<comments>http://agroovyweb.com/2009/11/27/being-relevant-in-a-constantly-changing-world-barcamp-singapore-4-and-nct/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 03:02:28 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BarCamp]]></category>
		<category><![CDATA[changing world]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[NCT]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://agroovyweb.com/2009/11/27/being-relevant-in-a-constantly-changing-world-barcamp-singapore-4-and-nct/</guid>
		<description><![CDATA[Being relevant and current in learning is becoming crucial and important in today's changing world. With the rise of social media and openness in business, the world's society is changing and the bevy of web-savvy youths will soon be the force to reckon with in the next generational change.

This blog post also discusses my experience at BarCamp Singapore 4 and my interaction with the New Communications Technologies students at Singapore Polytechnic.]]></description>
			<content:encoded><![CDATA[<p>Here is something different on this blog. My experiences, thoughts and learning over the last week.</p>
<p><strong><span style="font-size: medium;">#BarCampSG4</span></strong></p>
<p>Last Saturday (21 Nov), I attended <a href="http://barcamp.org/BarCampSingapore4" target="_blank"><strong>BarCamp Singapore 4</strong></a>, organised by <a href="http://www.preetamrai.com/preetamrai.com/index.html" target="_blank">Preetam Rai</a> and <a href="http://kelvin.quee.org/" target="_blank">Kelvin Quee</a>. Sponsored and held at IDA Singapore (also co-sponsored by Yahoo! SG and <a href="http://hackerspace.sg/?from=barcampsg4">Hackerspace.SG</a>), BarCamp was open to all. This being my first attendance at a BarCamp, I was not too sure what to expect although I had some ideas, having read some accounts on <a href="http://www.google.com/search?hl=en&amp;rlz=1C1CHMB_enSG334SG335&amp;q=barcamp+3+singapore+ngee+ann&amp;aq=f&amp;oq=&amp;aqi=" target="_blank">previous BarCamps</a>.</p>
<p>What is <strong>BarCamp</strong>? Read on <a title="BarCamp on Wikipedia" href="http://en.wikipedia.org/wiki/BarCamp" target="_blank">Wikipedia</a>.</p>
<p><img style="margin: 0px 0px 10px 10px; display: inline;" src="http://farm3.static.flickr.com/2636/4123372305_90f514c450_m.jpg" alt="" align="right" /></p>
<p><strong>BarCamp is Crowdsourcing</strong></p>
<p>Just like the concept of <a title="Crowdsourcing in Social Media" href="http://en.wikipedia.org/wiki/Crowdsourcing" target="_blank">crowdsourcing</a> in social media, most of the topics of the day were suggested by the attendees (pasted on IDA’s wall as shown on photo to the right), then voted by attendees and eventually presented by the attendees. Anyone was free to present on any topic they fancied (technology, social media, creative arts, culture and social sciences) and there were really off-the-wall submissions including ‘<a href="http://metacole.com/2009/11/21/for-smart-geeks-how-to-explain-difficult-concepts-to-lesser-beings/" target="_blank">How to Present Difficult Concepts to Lesser Beings</a>’ by <a title="About Coleman Yee" href="http://metacole.com/about/" target="_blank">Coleman Yee</a> (which I thoroughly enjoyed) and one that I rued I missed: <a href="http://popagandhi.com/" target="_blank">Adrianna Tan</a>’s ‘<a href="http://www.slideshare.net/skinnylatte/how-to-hack-your-own-travel-channel-life" target="_blank">How to Hack Your Own Travel Channel Life</a>’ (thank God for <a href="http://www.slideshare.net/" target="_blank">Slideshare</a>). All in all, I enjoyed the sessions I attended, the learning and the impromptu discussions.</p>
<p><span id="more-494"></span></p>
<p><strong>Freedom to Choose and Listen</strong></p>
<p><img style="margin: 0px 10px 5px 0px; display: inline;" src="http://farm3.static.flickr.com/2628/4123374691_070bbac416_m.jpg" alt="" align="left" />The magic of BarCamp. As the presentations are run simultaneously in a number of rooms over different timeslots (typically 1/2 hour each), you are free to choose which room to attend, what to listen to and whose ideas to ponder upon. You are also free to leave any room at any time (to join another if you wish) and the floor is always open for discussion or opinions.</p>
<p>And if you’re bored, there are always folks outside, milling about or deep in discussions with others and happy to let you chip in your own thoughts and views. The open atmosphere was indeed infectious.</p>
<p><strong>BarCamp and Relevancy: Deconstructed</strong></p>
<p>I love the <strong>relevancy</strong> of the occasion, the infusion and exchange of ideas, the challenging of ideas, the worldly learning and the congregation of thinking minds. I met and spoke to technologists of every kind (web, soft/hardware hackers, iPhone fanatics, etc), a <a href="http://metacole.com/" target="_blank">Web Shaman</a>, a <a title="Skribe Productions" href="http://www.skribeproductions.com/portfolio/" target="_blank">Second Life machinima producer</a> from Perth, two admirable blokes who flew in from Bangkok specifically for BarCamp, an <a title="Ping on Twitter" href="http://twitter.com/Pingkwa" target="_blank">inspiring and <strong>relevant </strong>educator</a> and <a title="NCTs on Twitter" href="http://twitter.com/groovygenie/ping-kwa-and-ze-cool-ncts/members" target="_blank">her shy students</a>, two very kind souls running gladlyCast, a free(!) SG SMS-to-Twitter service, a recent Harvard grad passionately doing social good through the web (<a title="GIVE.sg" href="http://www.give.sg/" target="_blank">GIVE.sg</a>), <a title="Budding CEOs.com" href="http://www.buddingceos.com/" target="_blank">budding entrepreneurs</a>, a managing director of a UK-based <a title="Exora.co.uk" href="http://exora.co.uk/" target="_blank">tailoring business</a> with a factory in Johore Bahru (talk about a global operation!) and many more thinking personalities. This mish-mashed environment of inspiring people and of <strong>current </strong>and <strong>relevant</strong> learning made BarCampSG4 a truly memorable event for me.</p>
<p>Oh I forgot, and there’s <a title="Preetam's weblog" href="http://preetamrai.com/weblog/" target="_blank">Preetam</a>, the dude with boundless energy and a noble heart. The heart of BarCampSG. (PS. May the iPhone find its deserving nemesis :)</p>
<p><strong><span style="font-size: medium;">#NCT</span></strong></p>
<p>To be frank, this post is inspired by <a title="Alec Goh's a.perception" href="http://alecgoh.wordpress.com/" target="_blank">Alec Goh</a>’s own post ‘<a title="The Point of It All by Alec Goh" href="http://alecgoh.wordpress.com/2009/11/25/the-point-of-it-all/" target="_blank">The Point of It All</a>’. Alec is a student of Singapore Polytechnic’s <a href="http://www.sp.edu.sg/wps/portal/vp-spws/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os_hQD1NXIzdTEwN_Mw8XA09_19AgP78gJxcDY_2CbEdFACtoSwk!/?WCM_GLOBAL_CONTEXT=" target="_blank">Media and Communication</a> course. One of its lecturers, <strong><a title="Ping on Twitter" href="http://twitter.com/Pingkwa" target="_blank">Ping</a></strong>, is the aforementioned ‘inspiring and <strong>relevant</strong> educator’. But why? Read this other post from Alec: ‘<a title="Twitter became my school curriculum by Alec Goh" href="http://alecgoh.wordpress.com/2009/11/07/imma-twit-for-tweeter/" target="_blank">Twitter became my School Curriculum</a>’. To me, that is the most <strong>relevant</strong> education in new media you can get these days. I doubt any school textbook in the market today has anything on Twitter and for any media educators to wait for a textbook revision a few quarters down the road, the opportunity to be ‘currently relevant’ to their students’ learning will be lost. Honestly, Ping, you gave your students a terrific headstart and a definite edge in their learning. It is true that Twitter has been derided by many folks as ‘frivolous’ but it does have beneficial real life applications that I believe in, such as real time learning.</p>
<p>But Alec said it best: ‘<strong>Twitter is knowledge’</strong>. Real time knowledge.</p>
<p><img style="margin: 0px 0px 5px 10px; display: inline;" src="http://alecgoh.files.wordpress.com/2009/11/10941_300200740243_819165243_9524944_6118233_n.jpg?w=500&amp;h=206" alt="" width="280" height="117" align="right" /></p>
<p><strong>What is #NCT?</strong></p>
<p>This is what I had gathered. NCT is ‘New Communication Technologies’, a module taught by Ping. I chanced upon the <strong>#nct</strong> <a title="Read to find out" href="http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html" target="_blank">Twitter hashtag</a> one day and it has been on permanent search in my <a title="Seesmic Desktop" href="http://seesmic.com/seesmic_desktop/" target="_blank">Seesmic Twitter app</a>. I have learnt a hell lot from following #nct. I have enjoyed the conversations that had gone in there and learning from the NCT students. Young students have a great way of sharing knowledge with each other, they break it down to easily consumed bite-sized morsels. Coupled with their eagerness to share their newfound knowledge, this can get pretty enlightening. (Trust me, I went through a few years of adult learning. Working adults like to hog information and knowledge to themselves, in a misguided belief that this is ‘competitive advantage’. Bollocks, I say.)</p>
<p>Did I tell you I know what <strong>Continuous Partial Attention</strong> is? I learnt that from an #nct blog post: Maisara’s ‘<a title="Maisara's Pay Attention to Attention" href="http://maisaraa.wordpress.com/2009/11/11/pay-attention-to-attention/" target="_blank">Pay Attention to Attention</a>’. Point proven.</p>
<p>For all jaded media professionals out there, don’t worry if you have missed the boat of relevant learning, it is never too late. #nct will help you understand what is <strong>relevant</strong> today.</p>
<p><strong>Meeting the #nct</strong></p>
<p>BarCamp was a great opportunity to meet with the young folks from NCT. Although I did not have the opportunity to chat with all of them, I was fortunate to get acquainted in the first person with the likes of <a href="http://twitter.com/OMGzam" target="_blank">Hairunizam</a>, <a href="http://twitter.com/evevlander" target="_blank">Eve</a>, <a href="http://twitter.com/iamkhannnnn" target="_blank">Khan</a> and one other guy whose name I’ve missed (enlighten me please?) Funnily, these folks do not know who <a href="http://www.asiaone.com/Business/Office/Hot%2BJobs/Story/A1Story20070711-18038.html" target="_blank">Victor Khoo and Charlee</a> are. That made me feel a little ancient. But what they lack in nostalgia, they sure made it up with youthful enthusiasm. I am glad they enjoyed BarCamp, everyone quipped that the learning through the presentations made it all so worthwhile. I love the open-mindedness.</p>
<p>By the way, I would like to congratulate the Year 3s on having completed their course. I wish you guys fun and relevant learning in your internships, it will be a blast!</p>
<p><strong>The Point of It All</strong></p>
<p>Let’s bring it back a little. I would like to ask you again to read Alec’s ‘<a title="The Point of It All by Alec Goh" href="http://alecgoh.wordpress.com/2009/11/25/the-point-of-it-all/" target="_blank">The Point of It All</a>’. Alec, for someone so young, captured it concisely. The world is changing around us. Media is changing, the way we communicate in person and online is changing. When the generation that includes Alec, Hairunizam, Eve and Khan comes through and rules the world, are we old fogeys ready to embrace and be sufficiently equipped to partake in the new world order?</p>
<p>At BarCamp, I told the group that is Hairunizam, Even, Khan and the unknown guy, that they are in a very promising generation. Social media and openess is changing business and society and they are right smack in the middle of this revolution, learning about it and pondering about it. They will be the pioneering youths that their future employers look to to change how business is done and how messages get told. And seriously, I want them to succeed.</p>
<p>Because the old fogeys need to wake up. The new kids are coming.</p>
<p><strong><span style="font-size: medium;">End Words</span></strong></p>
<p>Staying <strong>relevant</strong> has never been this important in the history of the world, undoubtedly.</p>
<p>I leave you now with words from Alec that inspired me and I hope others around me.</p>
<p><strong><em>‘(Following Ms Kwa’s words) I hope and want to be brave enough to be the first batch to venture the new frontiers despite all the threats and uncertainties. The world changes every second and so would I adapt. Speed, courage, awareness, creativity,  openness and social-networking are the notes taken.</em></strong></p>
<p><strong><em>The point of it all?</em></strong></p>
<p><strong><em>Anticipate change and adapt new relevancy constantly.</em></strong></p>
<p><span style="background-color: #ffffff;">- Alec Goh ‘<a title="The Point of It All by Alec Goh" href="http://alecgoh.wordpress.com/2009/11/25/the-point-of-it-all/" target="_blank">The Point of It All</a>’</span></p>
<p><strong>Photo Credits</strong></p>
<ul>
<li><em>BarCampSG4 photos courtesy of </em><a title="Meng Wong on Flickr" href="http://www.flickr.com/people/mengwong/" target="_blank"><em>Meng Wong</em></a> <em> </em></li>
<li><em>NCT photo courtesy of </em><a title="Alec Goh's a.perception" href="http://alecgoh.wordpress.com/" target="_blank"><em>Alec Goh</em></a></li>
</ul>
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		<title>A Literature Review: &#039;Role of Social Media in Contemporary Marketing&#039;</title>
		<link>http://agroovyweb.com/2009/09/18/a-literature-review-role-of-social-media-in-contemporary-marketing/</link>
		<comments>http://agroovyweb.com/2009/09/18/a-literature-review-role-of-social-media-in-contemporary-marketing/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 02:09:37 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[School]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://groovygenie.wordpress.com/?p=85</guid>
		<description><![CDATA[This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See [...]]]></description>
			<content:encoded><![CDATA[<p>This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See if you enjoy it too. Do leave a comment if you don&#8217;t :)</p>
<p>You may wish to download<a title="Role of Social Media in Contemporary Marketing (PDF)" href="http://www.slideshare.net/groovygenie/role-of-social-media-in-contemporary-marketing/download" target="_blank"> the PDF </a> for later viewing.</p>
<p>Update Dec 1 &#8217;09: I received an overall Distinction grade for the Final Year Project, of which this Literature Review is a major component.</p>
<div id="__ss_2015130" style="width: 477px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Role Of Social Media In Contemporary Marketing" href="http://www.slideshare.net/groovygenie/role-of-social-media-in-contemporary-marketing">Role Of Social Media In Contemporary Marketing</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="477" height="510" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=roleofsocialmediaincontemporarymarketing-090917203121-phpapp01&amp;stripped_title=role-of-social-media-in-contemporary-marketing" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="477" height="510" src="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=roleofsocialmediaincontemporarymarketing-090917203121-phpapp01&amp;stripped_title=role-of-social-media-in-contemporary-marketing" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/groovygenie">Isman Tanuri</a>.</div>
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		<title>Learning about me</title>
		<link>http://agroovyweb.com/2009/08/09/learning-about-me/</link>
		<comments>http://agroovyweb.com/2009/08/09/learning-about-me/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 01:40:34 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Life-long Learning]]></category>
		<category><![CDATA[Me Posts]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[me]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[School]]></category>

		<guid isPermaLink="false">http://groovygenie.wordpress.com/?p=26</guid>
		<description><![CDATA[I am currently finishing up on the BA studies, majoring in Marketing Management (I&#8217;ve just realised how little they actually teach you in college.) Part of the final dissertation/professional project submission is to assess my learning styles and the personality that comes with this person. Very interesting results. Major points to consider about self: I [...]]]></description>
			<content:encoded><![CDATA[<p>I am currently finishing up on the BA studies, majoring in <a title="MIS/Northumbria Uni." href="http://www.mis.edu.sg/education/edu_bachelor_arts_mrktmgt.aspx" target="_blank">Marketing Management</a> (I&#8217;ve just realised how little they actually teach you in college.) Part of the final dissertation/professional project submission is to assess my learning styles and the personality that comes with this person. Very interesting results. Major points to consider about self:</p>
<ul>
<li>I am exceedingly <a title="VARK MultiModal Strategies" href="http://www.vark-learn.com/english/page.asp?p=multimodal">multi-modal</a>, which means I use a complete combination of  visual, aural, kinesthetic and read/write to learn.</li>
<li>My dominant personality functions are: <a title="Extraverted Intuition" href="http://www.mypersonality.info/personality-types/ne-function/" target="_blank">Extraverted Intuitive</a> and <a title="Introverted Feeling" href="http://www.mypersonality.info/personality-types/fi-function/" target="_blank">Introverted Feeling</a>. Not bad for this geezer.</li>
<li>In Belbin&#8217;s <a title="Download Belbin Team Roles" href="http://www.belbin.com/content/page/49/Belbin_Team_Role_Descriptions.pdf" target="_blank">Team Role Test</a>: I&#8217;m a Plant, Specialist and Evaluator Monitor.</li>
</ul>
<p>Of course, there are dark sides to all of this. You can find out below. Bottomline, with all these tests, I am much better able to judge myself and certainly capitalise on all my strengths and work on those niggling deficiencies. It will help in the long run.</p>
<p>You may also wish to experience the slide set below in its &#8216;glory&#8217; via <a title="Learning and Personality.pps" href="http://www.slideshare.net/groovygenie/learning-and-personality-isman-tanuri2/download" target="_blank">.pps</a>.</p>
<div style="width:425px;text-align:left" id="__ss_1805389"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/groovygenie/learning-and-personality-isman-tanuri2" title="Learning And Personality Isman Tanuri2">Learning And Personality Isman Tanuri2</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=learningandpersonalityismantanuri2-090803165853-phpapp02&#038;stripped_title=learning-and-personality-isman-tanuri2" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=learningandpersonalityismantanuri2-090803165853-phpapp02&#038;stripped_title=learning-and-personality-isman-tanuri2" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
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