Brand does matter a lot as you have pointed out. But I have a feeling, we are never in the mindset of brand-building internally because the outright benefits from doing that are not as visible as brand exposures to customers/prospects. But in the long run, a company's morale is affected by how employees perceive their organisation as in the market place. I'm sure many will be eager to jump to a more 'sexy' competitor.

Guilty as charged! I believe in the ethos of Android, openness in the pursuit of innovation and making lives better. Oh wait. iOS is a great system too for it's usability and pleasing interface (you almost got me there.)

Cheers, man, thanks for the comment.

It's not about behaving or acting cool, or even saying the product is cool. It's about the brand building mind-game where the consumer behaviour is influenced – eventually resulting into perception of being 'someone' by product association.

Google android also stands for something – and you subconsciously associate yourself with it.

RE YOG and Ris Low – (Sorry, can't pass the punning opportunity here). I think you can't even imagine going any more 'low' on this subject. Only thing stands out in the video is her real 'low' neckline!

Now I wonder, is it the failure of analysts, management consultants and corporate architects who have not been looking into the currency of happy and turning around companies around the world for social good? Oh well, then again, I think the world needs its balance of good and evil, perhaps.

On another note, listening may be hard to master, but it doesn't have to be difficult to start practicing. Just that few moments, even seconds, spent on listening can translate into a meaningful relationship and a lifetime of patronship. That is really the true value of marketing, isn't it? Your boyfriend proves so.

I'm worried about the day when the barber retires, passes away, or something. He'll have to shave his head then. :(

For example (I am paraphrasing here) – in an European country, people from randomly chosen residential areas were asked if they will allow (and help their country) to bury non-biodegradable waste near their home. Despite knowing the fact that it will reduce the value of their real estate, more than 60% agreed. The emotion there was all about belonging and helping out their nation. But when the research associate asked few other randomly picked neighborhood residents, if they will allow bury waste in exchange of a cash reward and/or tax break, the positive response dropped below 30%.

Bringing it to the level of just another economic transaction rather than providing a sense of belonging might just kill the goodwill.