Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

Zappos and its Customers

Posted: August 11th, 2009 | Author: Isman Tanuri | Filed under: Marketing 2.0, The Customer | Tags: , , , , | View Comments

I love companies with an overtly human side. Zappos is one. Any business has its core 2 important elements: employees AND customers. Zappos has plenty of both. And very happy ones. I hope they stay this way now that they’ve grown up a little.

I’m beginning to see where I can go with this blog and where my convictions lie in the face of social media engulfing the world. Quite simply: Your audience and your customers.

Let’s chat more later and now for that Zappos video. I’ll sell my soul to this company.