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	<title>a groovyweb &#187; Amazon</title>
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		<title>Zappos and its Customers</title>
		<link>http://agroovyweb.com/2009/08/11/zappos-and-its-customer/</link>
		<comments>http://agroovyweb.com/2009/08/11/zappos-and-its-customer/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 22:03:59 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[The Customer]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Zappos]]></category>

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		<description><![CDATA[I love companies with an overtly human side. Zappos is one. Any business has its core 2 important elements: employees AND customers. Zappos has plenty of both. And very happy ones. I hope they stay this way now that they&#8217;ve grown up a little. I&#8217;m beginning to see where I can go with this blog [...]]]></description>
			<content:encoded><![CDATA[<p>I love companies with an overtly human side. <a title="Zappos.com" href="http://www.zappos.com/" target="_blank">Zappos</a> is one. Any business has its core 2 important elements: employees AND customers. Zappos has plenty of both. And very happy ones. I hope they stay this way now that they&#8217;ve <a title="Zappos and Amazon" href="http://mashable.com/2009/07/22/amazon-buys-zappos/" target="_blank">grown up a little</a>.</p>
<p>I&#8217;m beginning to see where I can go with this blog and where my convictions lie in the face of social media engulfing the world. Quite simply: Your audience and your <a title="Your customer is social too." href="http://www.techipedia.com/2009/customer-service-social-media/" target="_blank">customers</a>.</p>
<p>Let&#8217;s chat more later and now for that Zappos video. I&#8217;ll sell my soul to this company.</p>
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