October 23rd, 2009 — 10:24pm
Talk about itself. All the time. David Meerman Scott has something to say about this.
Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.
So what should brands do instead?
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8 comments » | Branding, Social Media
October 2nd, 2009 — 3:33pm
Recently I was asked this question ‘Tell me why Wisma Atria should have a Twitter account’. Wisma Atria is a major mall on Orchard Road, Singapore that has pretty much reinvented itself with a facade change and cool-factor repositioning. A quick check shows that Wisma Atria is already on Twitter although I can’t be sure if that is indeed Wisma’s or a Twitter-squatter. Looks derelict to me (with 4 dubious followers) and 0 tweets.
There are many things that a business can achieve on Twitter and on social media in general, including close interaction with customers, shouting out ads, news and discounts, content distribution and much more. Brand reputation management is also a real possibility if Twitter is set up to alert.
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7 comments » | Business, Customer Service, Social Media, The Customer
