Tag: community


Twitter: Increasing Followers’ Count vs Building a Community

July 8th, 2010 — 7:04am

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Rakesh Ojha asked this Twitter question on LinkedIn Answers recently:

How to Increase Twitter followers?

Which of the two is a good strategy to increase Twitter followers for business purpose and not play number game?
1) Follow large number of members who will follow you in return to increase your followers.
2) Tweet interesting topics, value insights so that others automatically follow you.
I understand initially you need to follow people to allow for others to follow you but in the long run which strategy you will adopt to increase your followers. I mean real followers who can actually be beneficial to your business later on or you can benefit from them.
Will you follow twit(s) (Somebody who uses twitter) who will never follow you?

A fair number of people on LinkedIn mentioned ‘Buy your Twitter followers on eBay’ and I totally agree with that. It is fairly easy to increase your followers count if you are really keen on doing that and there are published methodologies on how to go about doing it. An example, certain keywords that you tweet on will somehow automatically get you followers, for instance, ‘social media’, ‘holidays’ and the very popular ‘sex’.

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Comment » | Social Media

The community-driven enterprise: Business the Red Hat way

September 14th, 2009 — 6:14am

How can a company who gives its product away for free be extremely profitable (billions in revenue!)? Chris Brogan says it nicely here on how Red Hat does business by involving the community.

In a really connected world, no one can go it alone. Apart from the community that supports and develops your products (in tech at least), listening to your customers (end-users) must be the easiest way to gain insights, to polish your wares. But sadly, that is not always the case.

This Red Hat video says it very well and succinctly. The community-driven enterprise: it works!

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Comment » | Marketing 2.0, Technology, The Customer

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