Dear ‘Condominium Developer’, A Little Branding Goes A Long, Long Way
Posted: November 16th, 2009 | Author: Isman Tanuri | Filed under: Branding, Business, Marketing 2.0, The Customer | Tags: branding, Branding, condominium developer, content, copywriting, direct marketing, leaflet, marketing, real estate | View CommentsHere is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? I really can’t say. This is the second time I have received this leaflet. I cringed both times.
Observe for a moment. What is wrong with this leaflet?
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