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Dear ‘Condominium Developer’, A Little Branding Goes A Long, Long Way

November 16th, 2009 — 5:44pm

Here is something I received last Saturday morning, what I termed as ‘Door Spam’, leaflets/flyers stuck on the front door grille. It is a leaflet for a condominium development. Which one? I really can’t say. This is the second time I have received this leaflet. I cringed both times.

Observe for a moment. What is wrong with this leaflet?

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4 comments » | Branding, Business, Marketing 2.0, The Customer

What Brands Ought Not To Do On Twitter

October 23rd, 2009 — 10:24pm

Talk about itself. All the time. David Meerman Scott has something to say about this.

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Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.

So what should brands do instead?
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8 comments » | Branding, Social Media

     

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