Your Happy Employees Are Your Best Brand Ambassadors (And Social Media Can Help)
Brenda Neckvatal asked on LinkedIn Answers:
‘Can treating employees like customers increase job satisfaction?’
The Satisfied Employee
Here’s my initial response to Brenda’s question (with edits):
| It is crucial that we treat employees as ‘internal customers‘. Making that differentiation can make a lot of difference to how they perceive their jobs/roles and contribution to the company. Job satisfaction will equate to retaining of talents and knowledge assets, which is something a lot of managers are grappling with (especially in a positive economy). |
Peter Drucker said ‘management’s duty is to preserve the assets of the institution in its care’*. In that respect, all employees must be equally treated with the same care typically reserved for customers. In today’s information-producing workplaces, even more importance and care must be given to increasingly-mobile employees. Unlike the manual worker (who peddles his strength and energy), today’s information-driven employees retain their practice’s knowledge and developed skills and sought to bring them along to the next employer (and, in some cases, including knowledge of the ex-employer’s strategic and operational secrets).
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