Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

Fika Swedish Cafe on Facebook: Understanding Openness in the Social Economy

Posted: September 2nd, 2009 | Author: Isman Tanuri | Filed under: Customer Service, Marketing 2.0, Social Media, The Customer | Tags: , , , , , | View Comments

Facebook is a great place for small businesses and startups to stay in touch with their customers online. In fact, there are many other social media tools that can help SMEs get around the big revolution that is the social Web 2.0. Fika Cafe is a new food place, serving Swedish food in a quaint district of Singapore. Fika’s on Facebook too and the subject of my case study.

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