The Age of the Halal Foodies: BuUuk and the Mobile Marketing-enabled Business
Being the avid foodies that we are, the wife and I are always on the lookout for new food joints to satisfy our cravings. Our problem is, being Muslims, finding halal establishments in Singapore can be quite a challenge. The halal foodie depends heavily on word-of-mouth recommendations, googling the Web and physical ‘stumbleupons’ to discover new food places (sometimes food blogs such as ‘Yok Makan!’ offers great recommendation). But most times though, halal food places remains top of our Google search list.
Not for much longer though. The mobile web will save us all.
Introducing BuUuk: The Mobile Foodie App
Things have gotten easier since we discovered BuUuk for our Android phones (Nexus One FTW BTW). BuUuk is a restaurant guide utility application available for free on the iPhone App Store and also for phones running on Android (get it from Android Market on your phone or click this to dowload .apk file and install). Interestingly, BuUuk is a homegrown, Singapore-made product and has also been featured on CNN Go’s list of ‘11 Crucial iPhone Travel Apps’.
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