Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

What Brands Ought Not To Do On Twitter

Posted: October 23rd, 2009 | Author: Isman Tanuri | Filed under: Branding, Social Media | Tags: , , , , , , , , | View Comments

Talk about itself. All the time. David Meerman Scott has something to say about this.

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Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.

So what should brands do instead?
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