Posted: July 12th, 2010 | Author: Isman Tanuri | Filed under: Branding, Management & Leadership, Social Media | Tags: brand ambassador, branding, Drucker, employees, leadership, LinkedIn, open, Social Media, the garden slug, Tom Peters, Zappos | View Comments
Brenda Neckvatal asked on LinkedIn Answers:
‘Can treating employees like customers increase job satisfaction?’
The Satisfied Employee
Here’s my initial response to Brenda’s question (with edits):
| It is crucial that we treat employees as ‘internal customers‘. Making that differentiation can make a lot of difference to how they perceive their jobs/roles and contribution to the company. Job satisfaction will equate to retaining of talents and knowledge assets, which is something a lot of managers are grappling with (especially in a positive economy). |
Peter Drucker said ‘management’s duty is to preserve the assets of the institution in its care’*. In that respect, all employees must be equally treated with the same care typically reserved for customers. In today’s information-producing workplaces, even more importance and care must be given to increasingly-mobile employees. Unlike the manual worker (who peddles his strength and energy), today’s information-driven employees retain their practice’s knowledge and developed skills and sought to bring them along to the next employer (and, in some cases, including knowledge of the ex-employer’s strategic and operational secrets).
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Posted: July 8th, 2010 | Author: Isman Tanuri | Filed under: Social Media | Tags: community, count, featured, followers, interact, interacting, LinkedIn, Social Media, twitter | View Comments
Rakesh Ojha asked this Twitter question on LinkedIn Answers recently:
How to Increase Twitter followers?
Which of the two is a good strategy to increase Twitter followers for business purpose and not play number game?
1) Follow large number of members who will follow you in return to increase your followers.
2) Tweet interesting topics, value insights so that others automatically follow you.
I understand initially you need to follow people to allow for others to follow you but in the long run which strategy you will adopt to increase your followers. I mean real followers who can actually be beneficial to your business later on or you can benefit from them.
Will you follow twit(s) (Somebody who uses twitter) who will never follow you?
A fair number of people on LinkedIn mentioned ‘Buy your Twitter followers on eBay’ and I totally agree with that. It is fairly easy to increase your followers count if you are really keen on doing that and there are published methodologies on how to go about doing it. An example, certain keywords that you tweet on will somehow automatically get you followers, for instance, ‘social media’, ‘holidays’ and the very popular ‘sex’.
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Posted: March 11th, 2010 | Author: Isman Tanuri | Filed under: Life-long Learning, Management & Leadership, People Development, Social Media | Tags: academic, blog, contemporary, LinkedIn, marketing, personal branding, scribd, slideshare, Social Media | View Comments
When Jason Parker wrote to ask if he could use an academic work of mine for his Social Media appreciation class at the University of Chicago Graham School of General Studies, I was thrilled. It also dawned upon me that social media is certainly worth all that time and effort.
How did Jason, Adjunct Professor at University of Chicago and Planning Director at Leo Burnett and quite possibly on the exact opposite of the world, discover ‘Role of Social Media in Contemporary Marketing’, an ‘obscure’ literature review I had completed only last September?
Social media.
And how did I make that happen?
Social media.
I had sowed ample digital opportunities where Jason and others could have found this piece of work. And this is how I did it.
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