If Wisma Atria is on Twitter: Why a Twitter Presence is Essential for Any People Business
Posted: October 2nd, 2009 | Author: Isman Tanuri | Filed under: Business, Customer Service, Social Media, The Customer | Tags: Business, listening, mall, marketing, Marketing 2.0, monitoring, shopping centre, Social Media, twitter, wisma atria | View Comments
Recently I was asked this question ‘Tell me why Wisma Atria should have a Twitter account’. Wisma Atria is a major mall on Orchard Road, Singapore that has pretty much reinvented itself with a facade change and cool-factor repositioning. A quick check shows that Wisma Atria is already on Twitter although I can’t be sure if that is indeed Wisma’s or a Twitter-squatter. Looks derelict to me (with 4 dubious followers) and 0 tweets.
There are many things that a business can achieve on Twitter and on social media in general, including close interaction with customers, shouting out ads, news and discounts, content distribution and much more. Brand reputation management is also a real possibility if Twitter is set up to alert.
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