Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

Your Happy Employees Are Your Best Brand Ambassadors (And Social Media Can Help)

Posted: July 12th, 2010 | Author: Isman Tanuri | Filed under: Branding, Management & Leadership, Social Media | Tags: , , , , , , , , , , | View Comments

Brenda Neckvatal asked on LinkedIn Answers:

‘Can treating employees like customers increase job satisfaction?’

The Satisfied Employee

Here’s my initial response to Brenda’s question (with edits):

It is crucial that we treat employees as ‘internal customers‘. Making that differentiation can make a lot of difference to how they perceive their jobs/roles and contribution to the company. Job satisfaction will equate to retaining of talents and knowledge assets, which is something a lot of managers are grappling with (especially in a positive economy).

Peter Drucker said ‘management’s duty is to preserve the assets of the institution in its care’*. In that respect, all employees must be equally treated with the same care typically reserved for customers. In today’s information-producing workplaces, even more importance and care must be given to increasingly-mobile employees. Unlike the manual worker (who peddles his strength and energy), today’s information-driven employees retain their practice’s knowledge and developed skills and sought to bring them along to the next employer (and, in some cases, including knowledge of the ex-employer’s strategic and operational secrets).

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Facebook: It’s Not Privacy You Are Losing But Your Consumer’s Rights and Control

Posted: May 18th, 2010 | Author: Isman Tanuri | Filed under: Marketing 2.0, Social Media | Tags: , , , , , , , | View Comments

 

Facebook logo

The hot topic of discussion in the social web right now is Facebook’s push towards becoming a more public platform and its ‘shenanigans’ with your privacy. There is now an organised movement (QuitFacebookDay.com) that has earmarked May 31st as D-Day. For a better idea of what has changed on Facebook, I suggest you have a look at the informative graphic below. PC World has a good article that outlines Facebook’s open social strategy too.

The Open Web is The Future Web

Without a doubt, I am all for an open web. I keep my Facebook profile public and I do not shy away from sharing most parts of my life on the web. I believe the more we are willing to share, the better our experience with the web will be and the more knowledgeable and useful the internet will become. Note this: I chose to be open.

I am blogging this in response to Daphne Maia’s own post ‘Privacy Has Been Long Dead. Mark Zuckerberg Didn’t Steal It’. Daphne made some great points that I agree big-heartedly, including:

  • Facebook still remains a juggernaut in our lives. Our friends and family are in there and it is a great platform for businesses with over 400 million Facebook users to tap. How will we ever let go?
  • Facebook is a “structured blog..within a big big community” and more (eg. games, online shopping, news, etc). I agree with Daphne here that Facebook’s main draw is its blog-like feature, a space to share with people on your network. There are really an abundance of things to do on Facebook. (FarmVille anyone?)
  • ‘Facebook users need to learn how to: exercise gumption and exercise discretion’. I agree wholeheartedly. Very important. I have seen so many sharing failures on Twitter (an even more public platform) that I sometimes wonder if people ever realised they are being watched and read.

But my stand and opinion differ from Daphne’s here on on a large part of her observation and belief. Disclaimer (if one is required): Daphne and I are friends, online and in real life. Friends can disagree, yes? :)

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