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	<title>a groovyweb by isman tanuri &#187; postal service</title>
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		<title>United States Postal Service and Augmented Reality</title>
		<link>http://agroovyweb.com/2009/09/10/united-states-postal-service-and-augmented-reality/</link>
		<comments>http://agroovyweb.com/2009/09/10/united-states-postal-service-and-augmented-reality/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 13:55:37 +0000</pubDate>
		<dc:creator>Isman Tanuri</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Customer]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[postal service]]></category>
		<category><![CDATA[US Post]]></category>

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		<description><![CDATA[By now you must have realised my fascination for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with the internet. Fancy but still too techy for most folks. This is something else. The United States Postal Service has come up with a [...]]]></description>
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<p>By now you must have realised <a title="A layered world view" href="http://groovygenie.wordpress.com/2009/08/08/augmented-real…red-world-view/" target="_blank">my fascination</a> for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with the internet. Fancy but still too techy for most folks.</p>
<p>This is something else. The <a title="USPS.com" href="http://www.usps.com/" target="_blank">United States Postal Service</a> has come up with a brilliant use for augmented reality. For the <strong>CUSTOMER</strong>. Not an exhibition.</p>
<p>A breakthrough perhaps in a real life use for augmented reality (anyone else seen anything similar being developed? Please comment if you have.) So, have you ever wondered if that teddy bear gift you bought will fit in a packing box for shipping? Now you can find out yourself with a camera and internet connection. No need for ‘guess-timation’ or looking out for that measuring tape that is never around when you need it.</p>
<p>Can SingPost develop something like this? I say it would be the norm rather than a novelty in the not-too-distant future.</p>
<p>Excellent, this is <strong>technology for the customer</strong>. Watch video below and be convinced.</p>
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