A Literature Review: 'Role of Social Media in Contemporary Marketing'

This literature review was written as part of my final project for the BA (Hons) Marketing Management program I had attended. I personally thought it was a lot of fun getting this together, especially enjoyed the tons of reading. A lot of insights and new ideas were formed during the process of writing this. See if you enjoy it too. Do leave a comment if you don’t :)

You may wish to download the PDF for later viewing.

Update Dec 1 ’09: I received an overall Distinction grade for the Final Year Project, of which this Literature Review is a major component.

Learning about me

I am currently finishing up on the BA studies, majoring in Marketing Management (I’ve just realised how little they actually teach you in college.) Part of the final dissertation/professional project submission is to assess my learning styles and the personality that comes with this person. Very interesting results. Major points to consider about self:

• I am exceedingly multi-modal, which means I use a complete combination of  visual, aural, kinesthetic and read/write to learn.
• My dominant personality functions are: Extraverted Intuitive and Introverted Feeling. Not bad for this geezer.
• In Belbin’s Team Role Test: I’m a Plant, Specialist and Evaluator Monitor.

Of course, there are dark sides to all of this. You can find out below. Bottomline, with all these tests, I am much better able to judge myself and certainly capitalise on all my strengths and work on those niggling deficiencies. It will help in the long run.

You may also wish to experience the slide set below in its ‘glory’ via .pps.