Daniel Pink has a big compelling statement to make:
|There’s a mismatch between what science knows
and what business does.
Pink is the author of the best-selling book ‘Drive: The Surprising Truth of What Motivates Us’, a study that argues long-held conventional beliefs in human motivation are actually hampering effective, high performance.
This is a continuation on my series of posts that discusses the intrinsic needs of employees in a new social environment that is increasingly connected through digital means and how businesses can relook its stance on employees’ engagement in social media and derive positive branding opportunities along the way. Pink’s works and ideas have been a huge recent inspiration and motivation for me to continue discussing the need of social engagement through digital means, especially within organisations, in achieving business objectives.
Now what exactly does science knows and business is doing wrong?