a groovyweb

A while ago, while reading Peter Drucker, I came across his philosophy that was, at first, a little disconcerting to me:

Forget ‘success’? ‘Contribution’? Like Mother Theresa?

Then it all made sense.

All our lives we’ve been told to be ‘successful’ and ‘over-achieve’ (a default if you’re a Singaporean). Our success is measured on the kind of education that we receive, the grades we hauled home, the jobs we land, the lifestyle we adopt and the property we live in. A very singular pursuit indeed.

Nothing wrong with personal wealth and accolades (perhaps some of you contributed a few million dollars to your company’s bottom line that enriched the lives of your colleagues.) But can we do more? Can we make a daily difference to the lives of others? Can we help others achieve and replicate our own success stories? Can we contribute meaningfully?
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When Jason Parker wrote to ask if he could use an academic work of mine for his Social Media appreciation class at the University of Chicago Graham School of General Studies, I was thrilled. It also dawned upon me that social media is certainly worth all that time and effort.

How did Jason, Adjunct Professor at University of Chicago and Planning Director at Leo Burnett and quite possibly on the exact opposite of the world, discover ‘Role of Social Media in Contemporary Marketing’, an ‘obscure’ literature review I had completed only last September?

Social media.

And how did I make that happen?

Social media.

I had sowed ample digital opportunities where Jason and others could have found this piece of work. And this is how I did it.

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