‘Cool’ is A Powerful Marketing and Social Force
Posted: July 27th, 2010 | Author: Isman Tanuri | Filed under: Management & Leadership, Marketing 2.0 | Tags: advocate, ambassadors, Apple, brand, cool, employee, iPhone, marketing, organisation, selling, smartphone, Social Media | View Comments
I had an enjoyable chat over coffee with Anol and Josh from B2Bento last evening. Among other topics, we spoke and debated about how ‘social media’ can be an organisational tool to encourage employees to be advocates of their employer’s brand. I got stumped over a few tough questions, but nothing is more enjoyable than intellectual stimulation.
Among Anol’s many questions, one particularly touched the very foundation of my arguments for enhancing social connectivity in the workplace. Here it is, paraphrased.
| What then is the winning formula to encourage employees to speak openly and favourably of their employers’ brand? How do you create employee brand ambassadors? |
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