Posted: July 25th, 2010 | Author: Isman Tanuri | Filed under: Social Media | Tags: asia, Business, employees, Facebook, forum, organisations, september, Singapore, Social Media, Social media world forum, social network, suntec, twitter | View Comments
Ever wonder what’s the fuss about social media? Why is it important to understand social media’s impact on how we communicate and share information? And the fact that, just like the internet and email, the social and technological changes brought about by social media are irreversible?
Look Who’s Back
For the second year running, the folks from Six Degrees are back to present Social Media World Forum Asia 2010 in Singapore. This year’s event promises to be bigger than last year’s and will present a host of speakers from many sides of the social media story.
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Posted: April 16th, 2010 | Author: Isman Tanuri | Filed under: Business, Marketing 2.0, Mobile Marketing, Technology | Tags: android, Business, buuuk, food, foodie, halal food, iPhone, marketing, Marketing 2.0, Mobile Marketing, Singapore, small business | View Comments
Being the avid foodies that we are, the wife and I are always on the lookout for new food joints to satisfy our cravings. Our problem is, being Muslims, finding halal establishments in Singapore can be quite a challenge. The halal foodie depends heavily on word-of-mouth recommendations, googling the Web and physical ‘stumbleupons’ to discover new food places (sometimes food blogs such as ‘Yok Makan!’ offers great recommendation). But most times though, halal food places remains top of our Google search list.
Not for much longer though. The mobile web will save us all.
Introducing BuUuk: The Mobile Foodie App
Things have gotten easier since we discovered BuUuk for our Android phones (Nexus One FTW BTW). BuUuk is a restaurant guide utility application available for free on the iPhone App Store and also for phones running on Android (get it from Android Market on your phone or click this to dowload .apk file and install). Interestingly, BuUuk is a homegrown, Singapore-made product and has also been featured on CNN Go’s list of ‘11 Crucial iPhone Travel Apps’.
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Posted: November 27th, 2009 | Author: Isman Tanuri | Filed under: Life-long Learning, Management & Leadership, Social Media | Tags: BarCamp, changing world, crowdsourcing, inspire, learning, NCT, relevancy, relevant, Singapore, Social Media, twitter | View Comments
Here is something different on this blog. My experiences, thoughts and learning over the last week.
#BarCampSG4
Last Saturday (21 Nov), I attended BarCamp Singapore 4, organised by Preetam Rai and Kelvin Quee. Sponsored and held at IDA Singapore (also co-sponsored by Yahoo! SG and Hackerspace.SG), BarCamp was open to all. This being my first attendance at a BarCamp, I was not too sure what to expect although I had some ideas, having read some accounts on previous BarCamps.
What is BarCamp? Read on Wikipedia.
BarCamp is Crowdsourcing
Just like the concept of crowdsourcing in social media, most of the topics of the day were suggested by the attendees (pasted on IDA’s wall as shown on photo to the right), then voted by attendees and eventually presented by the attendees. Anyone was free to present on any topic they fancied (technology, social media, creative arts, culture and social sciences) and there were really off-the-wall submissions including ‘How to Present Difficult Concepts to Lesser Beings’ by Coleman Yee (which I thoroughly enjoyed) and one that I rued I missed: Adrianna Tan’s ‘How to Hack Your Own Travel Channel Life’ (thank God for Slideshare). All in all, I enjoyed the sessions I attended, the learning and the impromptu discussions.
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Posted: November 11th, 2009 | Author: Isman Tanuri | Filed under: Branding, Social Media, The Customer | Tags: Al Ries, branding, Branding, iPhone, Laura Ries, market share, marketing, mind share, Singapore, social, Social Media, twitter | View Comments
Updated 13/11: This post also appears as a guest blog post on Penn Olson.
I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this concept:
The world’s best and long-lasting brands were typically created by a divergence from an existing product category and that these brands continue to survive not because of their ‘share of market’ but for being first in the mind of consumers.
Consider these examples of divergence and its disregard for market size of the day:
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What was the size of the cola market the day Coca Cola was launched?
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What was the market size of Mac users when Apple launched their Apple I system?
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How about the size of the personal computer market the day Microsoft launched their MS-DOS platform?
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And when McDonald first introduced the fast-food hamburger to the American public, what was the size of the fast-food market?
The answer to these questions: Zero.
However, these brands have proven they have what it takes to survive and prosper all these years. So, why is this possible?
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Posted: October 23rd, 2009 | Author: Isman Tanuri | Filed under: Branding, Social Media | Tags: branding, Business, content, Hundred Trees, marketing, Royal Plaza on Scotts, Singapore, Social Media, twitter | View Comments
Talk about itself. All the time. David Meerman Scott has something to say about this.
Writer’s Note: Hundred Trees is a condominium development in Singapore. Hundred Trees is on Twitter and Facebook. Please note that I have personally seen @hundredtrees reply to tweets previously (if you don’t see any in their current timeline). Credit to @hundredtrees for being social when it mattered.
So what should brands do instead?
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