Peter F. Drucker

'The critical question is not 'How can I achieve?' but 'What can I contribute?'

The Digital Edge: People Development through Simple Technologies

Posted: June 4th, 2010 | Author: Isman Tanuri | Filed under: Business, Life-long Learning, Management & Leadership, People Development, Technology | Tags: , , , , , , , , , , , , | View Comments

Friends@MMAC Full disclosure: I admit I am a technology geek and, unabashedly, a Google fanboy. I am always fiddling with my gadget of choice (my Google Nexus One phone), customising my Google Chrome browser and I constantly try to outsmart the office’s laptop and its ‘restrictions’. You may ask why do I spend valuable time and effort on activities like these?

Well, I demand technology to work for me, to get the most value out of pieces of technology I own or paid good money for. But most simple technologies are made available to me for free, so being Singaporean, free is holy. But, above all, the driving motivation for this is to increased productivity and efficiency, both for my personal and professional uses. (Particularly useful when I was studying too).

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The community-driven enterprise: Business the Red Hat way

Posted: September 14th, 2009 | Author: Isman Tanuri | Filed under: Marketing 2.0, Technology, The Customer | Tags: , , , , | View Comments

How can a company who gives its product away for free be extremely profitable (billions in revenue!)? Chris Brogan says it nicely here on how Red Hat does business by involving the community.

In a really connected world, no one can go it alone. Apart from the community that supports and develops your products (in tech at least), listening to your customers (end-users) must be the easiest way to gain insights, to polish your wares. But sadly, that is not always the case.

This Red Hat video says it very well and succinctly. The community-driven enterprise: it works!

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United States Postal Service and Augmented Reality

Posted: September 10th, 2009 | Author: Isman Tanuri | Filed under: Marketing 2.0, Technology, The Customer | Tags: , , , , | View Comments

By now you must have realised my fascination for augmented reality. It has all been really ‘cool’ without much real-life application (yet) outside of games and layering the real world with the internet. Fancy but still too techy for most folks.

This is something else. The United States Postal Service has come up with a brilliant use for augmented reality. For the CUSTOMER. Not an exhibition.

A breakthrough perhaps in a real life use for augmented reality (anyone else seen anything similar being developed? Please comment if you have.) So, have you ever wondered if that teddy bear gift you bought will fit in a packing box for shipping? Now you can find out yourself with a camera and internet connection. No need for ‘guess-timation’ or looking out for that measuring tape that is never around when you need it.

Can SingPost develop something like this? I say it would be the norm rather than a novelty in the not-too-distant future.

Excellent, this is technology for the customer. Watch video below and be convinced.


Social Media, what is it?

Posted: August 10th, 2009 | Author: Isman Tanuri | Filed under: Marketing 2.0, Social Media, Technology | Tags: , , , | View Comments

A slides primer on Social Media below for those still grappling with its enormity (ie. Bosses). I like this for its simplicity AND for the cold hard facts and stats on social media. VERY important for any business decision making. Especially crucial when you need to convince your dino-boss on this thing called Social Media. And don’t ever forget to remind your boss when he “gets it”: its always a two-way thing.

Maybe social “media” is a misnomer; it should indeed be “social conversations”. Much prefer that actually.

More from the author, Marta Kagan on Slideshare. Check her out.


Augmented Reality, a layered world view

Posted: August 8th, 2009 | Author: Isman Tanuri | Filed under: Technology | Tags: , , | View Comments

I can see the future of Augmented Reality technology. It’s a a matter of time. See videos below for my absolute conviction:

Was just commenting this on a colleague’s post on Web 3.0. Indeed, the possibilities are endless. A bit intrusive, but like how Tat‘s technology has showcased in the video above, that can be easily remedied. Simple, like changing profile on your mobile phone.